What We Collect
As noted above, we collect personal information when you contact us, when you interact with or use our digital offerings, and from business partners and other third parties.
The table below describes the categories of personal information we collect, the sources we collect the information from, our purposes for collecting the information and the types of recipients that may receive the information from us. And you can find more details in the “How Do We Collect Information?,” “How Do We Use Information?,” and “Information Sharing” sections that follow.
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Category of Personal Information |
Where Do We Collect It From? |
Why Do We Collect It? |
Who Do We Disclose It To? |
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Identifiers, such as name, email address, phone number, username, physical address online identifier, device identifier, IP address, and social media handle. |
Directly from you or the devices you use to access digital services, such as websites.
Companies that provide services on our behalf.
Security and fraud prevention services that help us confirm that transactions are valid and otherwise help us protect our assets and you.
Marketing companies that help us learn about our customers and the devices they use to access digital content.
Companies that supplement our customer records with additional information.
Shipping providers that update address information.
Social media platforms.
Advertising companies and content publishers that present you with our ads.
Payment and transaction processors.
Communications and mailing vendors.
Other customers that may provide us with your information to recommend a product or service or, ship products to you, or list you as a recipient of products or services. |
Fulfilling orders and processing returns.
Customer care.
Administering contests and promotions.
Registering you for a website or program.
Communicating with you.
Improving our products and services, including improving digital content.
Learning about customer trends and interests.
Personalizing digital content.
Delivering marketing communications and advertising.
Identifying the devices you use to access digital content.
Fraud prevention, security, and asset protection. |
Service providers that process information on our behalf, such as shipping vendors, providers of digital analytics services, and fraud prevention services.
Manufacturers of products and providers of extended warranty services.
Joint marketing partners.
Financial services companies, such as for processing payments.
Any successor to all or part of our business.
Advisors and consultants.
Advertising partners.
Law enforcement, public and government authorities, and other entities as we deem reasonably necessary to comply with law, support investigations, and protect the rights and property of you, us, and others.
Our affiliates and subsidiaries. |
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Internet activity, such as browsing history, search history, information about your interaction with our websites, applications, electronic communications, or advertisements, and may include session replay software to record and playback your activites while browsing our website.; |
Directly from you or the devices you use to access digital services, such as websites.
Marketing companies that help us learn about our customers and the devices they use to access digital content.
Companies that supplement our customer records with additional information.
Social media platforms.
Advertising companies and content publishers that present you with our ads. |
Fulfilling orders and processing returns.
Customer care.
Communicating with you.
Administering contests and promotions.
Improving our products and services, including digital content.
Learning about customer trends and interests.
Personalizing digital content.
Delivering marketing communications and advertising.
Identifying the devices you use to access digital content.
Fraud prevention, security, and asset protection. |
Service providers that process information on our behalf, such as providers of digital analytics and fraud prevention services.
Joint marketing partners.
Advertising partners.
Any successor to all or part of our business.
Advisors and consultants.
Our affiliates and subsidiaries.
Law enforcement, public and government authorities, and other entities as we deem reasonably necessary to comply with law, support investigations, and protect the rights and property of you, us, and others.
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Commercial Information, such as products or services purchased, purchasing history, products or services you like, reviews you submit, or where you shop. |
Directly from you or the devices you use to access digital services, such as websites.
Other customers that may provide us with your information to recommend a product or service or, ship products to you, or list you as a recipient of products or services.
Companies that provide services on our behalf.
Security and fraud prevention services that help us confirm that transactions are valid and otherwise help us protect our assets and you.
Marketing companies that help us learn about our customers and the devices they use to access digital content.
Companies that supplement our customer records with additional information .
Social media platforms .
Advertising companies and content publishers that present you with our ads. |
Fulfilling orders and processing returns.
Customer care.
Administering contests and promotions.
Registering you for a website or program.
Communicating with you.
Improving our products and services, including improving digital content.
Learning about customer trends and interests.
Personalizing digital content.
Delivering marketing communications and advertising.
Identifying the devices you use to access digital content.
Fraud prevention, security, and asset protection. |
Service providers that process information on our behalf, such as shipping vendors, providers of digital analytics services, and fraud prevention services.
Manufacturers of products and providers of extended warranty services.
Financial services companies, such as for processing payments.
Joint marketing partners.
Any successor to all or part of our business.
Advisors and consultants.
Advertising partners.
Law enforcement, public and government authorities, and other entities as we deem reasonably necessary to comply with law, support investigations, and protect the rights and property of you, us, and others.
Our affiliates and subsidiaries. |
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Payment Information, such as credit or debit card, check, PayPal account, or gift card. |
Directly from you.
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Fulfilling orders and processing returns.
Customer care.
Fraud prevention, security, and asset protection. |
Service providers that process information on our behalf, such as data storage providers.
Financial services companies, such as for processing payments.
Any successor to all or part of our business.
Advisors and consultants.
Law enforcement, public and government authorities, and other entities as we deem reasonably necessary to comply with law, support investigations, and protect the rights and property of you, us, and others.
Our affiliates and subsidiaries. |
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Demographic Information, such as age and gender |
Directly from you.
Companies that provide services on our behalf.
Marketing companies that help us learn about our customers and the devices they use to access digital content.
Companies that supplement our customer records with additional information.
Social media platforms.
Advertising companies and content publishers that present you with our ads.
Other customers that may provide us with your information to recommend a product or service or, ship products to you, or list you as a recipient of products or services. |
Improving our products and services, including digital content.
Communicating with you.
Customer care.
Administering contests and promotions.
Learning about customer trends and interests.
Personalizing digital content.
Delivering marketing communications and advertising.
Fraud prevention, security, and asset protection. |
Service providers that process information on our behalf, such as shipping vendors, providers of digital analytics services, and fraud prevention services.
Joint marketing partners.
Advisors and consultants.
Advertising partners.
Any successor to all or part of our business.
Law enforcement, public and government authorities, and other entities as we deem reasonably necessary to comply with law, support investigations, and protect the rights and property of you, us, and others.
Our affiliates and subsidiaries. |
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Location Information, such as location based on IP address or other network activity (Please see the Our Tracking Tools section for additional information.) |
Directly from you or the devices you use to access digital services, such as websites.
Security and fraud prevention services that help us confirm that transactions are valid and otherwise help us protect our assets and you.
Marketing companies that help us learn about our customers and the devices they use to access digital content.
Companies that supplement our customer records with additional information.
Advertising companies and content publishers that present you with our ads. |
Communicating with you.
Customer care.
Improving our products and services, including digital content.
Administering contests and promotions.
Learning about customer trends and interests.
Personalizing digital content.
Delivering marketing communications and advertising.
Identifying the devices you use to access digital content.
Fraud prevention, security, and asset protection. |
Service providers that process information on our behalf, such as providers of digital analytics services, and fraud prevention services.
Advisors and consultants.
Advertising partners.
Joint marketing partners.
Any successor to all or part of our business.
Law enforcement, public and government authorities, and other entities as we deem reasonably necessary to comply with law, support investigations, and protect the rights and property of you, us, and others.
Our affiliates and subsidiaries. |
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Audio recordings of customer care conversations |
Via call recordings.
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Improving our products and services, including digital content.
Customer care.
Learning about customer trends and interests.
Fraud prevention, security, and asset protection.
Training. |
Service providers that process information on our behalf, such as security and fraud prevention service.
Any successor to all or part of our business.
Advisors and consultants.
Law enforcement, public and government authorities, and other entities as we deem reasonably necessary to comply with law, support investigations, and protect the rights and property of you, us, and others.
Our affiliates and subsidiaries. |
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Inferences regarding your preferences, interests, and other characteristics |
Directly from you
Companies that provide services on our behalf (e.g., installers and others that communicate with you about projects).
Marketing companies that help us learn about our customers.
Companies that supplement our customer records with additional information.
Social media platforms.
Advertising companies and content publishers that present you with our ads.
By analyzing the information we collect about you and other customers. |
Communicating with you.
Customer care.
Improving our products and services, including improving digital content.
Learning about customer trends and interests.
Administering contests and promotions.
Personalizing digital content.
Delivering marketing communications and advertising.
Identifying the devices you use to access digital content.
Fraud prevention, security, and asset protection. |
Service providers that process information on our behalf, such as shipping vendors, providers of digital analytics services, and fraud prevention services.
Joint marketing partners.
Any successor to all or part of our business.
Advisors and consultants.
Advertising partners.
Law enforcement, public and government authorities, and other entities as we deem reasonably necessary to comply with law, support investigations, and protect the rights and property of you, us, and others.
Our affiliates and subsidiaries. |
We disclose certain information in exchange for insights and other valuable services to enhance your experiences with us, to improve our ability to serve you, to keep you aware of our products, services, and offers. Some laws may treat some of such disclosures as sales or as a sharing, and consumers have a right to direct us not to sell or share their personal information and to opt out of certain targeted advertising where information is processed across unaffiliated or differently branded websites and applications. Below please find information about these disclosures:
- Identifiers (such as device identifiers, IP addresses, and hashed email addresses that do not directly identify you), Internet Activity, Commercial Information, Demographic Information, Location Information, and Inferences.
- Disclosed to: Advertising Partners and Joint Marketing Partners.
You may opt out of such disclosures by clicking “Do Not Sell or Share My Personal Information.” We do not “sell” or “share” other categories of personal information.
We retain the personal information we collect for as long as reasonably necessary to fulfill the purposes described above or when the information was collected, unless a shorter retention period is required by law. We may retain personal information after our relationship with you ends. The length of retention may vary depending upon factors such as:
- Recordkeeping or legal compliance requirements;
- The need to resolve inquiries or complaints;
- Operating, expanding, and improving our business;
- The need to exercise or defend legal claims;
- The need to prevent fraud, protect assets, and promote security; and
- Protecting the rights or safety or you, us, or others.