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LoftAIRE™ Down Alternative Pillow LoftAIRE™ Down Alternative Soft Density Pillow - Standard, White
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Final Sale: From $29.97 Price reduced from $44.00 to 32% Off
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Average Rating: 4.5 out of 5 stars
Rating Count: 1267
Best Down Pillow Best Down Pillow - Soft, Standard
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Final Sale: From $78.97 Price reduced from $159.00 to 50% Off
Extra 35% Off $400+, 25% Off $75+ with Code: JULY4
Average Rating: 4.5 out of 5 stars
Rating Count: 950
Down Alternative Square Pillow Insert Down Alternative Square Pillow Insert
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From $20.50
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Average Rating: 4.5 out of 5 stars
Rating Count: 208
Feather and Down Square Pillow Insert Feather and Down Square Pillow Insert
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From $30.50
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Average Rating: 4.5 out of 5 stars
Rating Count: 224
From $20.00
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Average Rating: 4.5 out of 5 stars
Rating Count: 55
Final Sale: From $38.97 Price reduced from $79.00 to 51% Off
Extra 35% Off $400+, 25% Off $75+ with Code: JULY4
Average Rating: 4.5 out of 5 stars
Rating Count: 112
From $249.00
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Supreme Down Pillow Supreme Down Pillow - Soft Density
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Final Sale: From $108.97 Price reduced from $169.00 to 36% Off
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Average Rating: 4.5 out of 5 stars
Rating Count: 295
From $79.00
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Average Rating: 4.5 out of 5 stars
Rating Count: 597
From $20.50
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Average Rating: 5 out of 5 stars
Rating Count: 62
From $89.00
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Average Rating: 4 out of 5 stars
Rating Count: 89
From $20.00
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Average Rating: 4.5 out of 5 stars
Rating Count: 47
From $59.00
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Average Rating: 4 out of 5 stars
Rating Count: 340
From $30.00
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Average Rating: 4.5 out of 5 stars
Rating Count: 69
From $30.00
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Average Rating: 5 out of 5 stars
Rating Count: 38
From $449.00
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From $40.00
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Average Rating: 4.5 out of 5 stars
Rating Count: 62
From $78.00
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Average Rating: 4.5 out of 5 stars
Rating Count: 62
Final Sale: From $33.97 Price reduced from $69.00 to 51% Off
Extra 35% Off $400+, 25% Off $75+ with Code: JULY4
Average Rating: 4 out of 5 stars
Rating Count: 86
Organic Cotton, Down Pillow Organic Cotton, Down Pillow
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From $169.00
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Average Rating: 4.5 out of 5 stars
Rating Count: 252
Better Down and Feather Pillow Better Down and Feather Soft Pillow - Standard, White
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Final Sale: From $75.97 Price reduced from $109.00 to 30% Off
Extra 35% Off $400+, 25% Off $75+ with Code: JULY4
Average Rating: 4.5 out of 5 stars
Rating Count: 395
Royal Down Pillow Royal Down Pillow - Soft, Standard
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Final Sale: From $138.97 Price reduced from $279.00 to 50% Off
Extra 35% Off $400+, 25% Off $75+ with Code: JULY4
Average Rating: 4 out of 5 stars
Rating Count: 290
From $29.00
35% Off $400+, 25% Off $75+ with Code: JULY4
Average Rating: 5 out of 5 stars
Rating Count: 32
From $24.00
35% Off $400+, 25% Off $75+ with Code: JULY4
Average Rating: 4.5 out of 5 stars
Rating Count: 60

How to Choose the Right Pillow

When it comes to sleeping, there’s no one pillow that’s suitable for everyone. At The Company Store®, we have a wide assortment of bed pillows and supportive pillow inserts in different densities, fills, and sizes. Your sleeping position helps determine whether a firm, medium, or soft pillow will be best for you. Find the perfect pillow with these quick tips: Choose down or down alternative fill, then decide on density based on your preferred sleeping position. A firm pillow is best if you're a side-sleeper, medium-fill pillow if you're a back-sleeper, or soft if you're a stomach-sleeper.

Find the support or specialty pillow insert you’re looking for—our collection includes reading wedges, neck support, posture, knee and leg, cooling, and full-size body pillows for your comfort. Memory foam cradles your head and neck for excellent support without pressure points. With a conveniently sized, packable travel pillow, you'll never be without a comfortable place to lay your head.

Our down pillows are luxurious, insulating, and long-lasting. Explore our Pillow Guide for assistance with finding the option that’s just right for you, from down fill pillows and down alternative varieties to perfectly plush kids' pillows.

Pillows Q&A

How Do I Pick the Right Bed Pillow?

To choose the right pillow, decide whether you prefer a memory foam pillow or one that includes down or down alternative fill, then choose your pillow firmness based on sleep position. For people who sleep hot, a cooling pillow may help regulate temperature.

Is Down or Down Alternative Better for a Pillow?

Because our down alternative is so lofty and supportive, the choice between down and down alternative often comes down to pillow longevity and personal preference. Choose RDS certified, hypoallergenic down fill for a comfortable, longer-lasting pillow, or down alternative if you prefer a down-free option that's just as comfortable.

What Firmness of Pillow Do I Need?

For back sleepers, a pillow with medium firmness is often a good choice for head, neck, and shoulder support. For side sleepers, a firm pillow provides ideal support, and stomach sleepers may prefer a softer pillow.

How Many Pillows Should Be on a Bed?

The number of pillows you have is a matter of preference, but generally, you can use one standard pillow on a twin-sized bed, two standard pillows for a full (double) mattress or queen-sized bed, and two king-sized for a king bed—plus decorative pillows and shams to suit your tastes. Additional positioning pillows can improve comfort for better rest.