How to Choose the Best Bath Towels
Having the right bath towel makes daily routines more comfortable and effective. From weight to material to color, many factors go into choosing bath towels, but sometimes the standard advice on selecting bath linens isn’t enough. For example, looking for new kids' bath linens requires different considerations than stocking your short-term rental with durable towels. Explore our expert advice for finding the best towels for any bathroom in your home—and beyond.
Choosing Bath Towels for Home
When choosing towels for your home, first identify which bathroom you’re buying for, what bath linens you need, and how many you should have. Then, consider these tips as you go bathroom-by-bathroom to pick the best towels for the purpose at hand.

Towels for the Primary Suite
Start with the main bathroom when buying towels for your home. These are the bath towels you’ll use every day, so don’t be afraid to buy the fluffiest, most absorbent, most indulgent options you can find. Our premium bath collection includes lush Egyptian, Turkish, and Supima® cotton towels, as well as options made of linen, bamboo, or TENCEL™ Lyocell. The most luxurious towels have a GSM of at least 750, which makes them thicker, softer, and more absorbent. While these heavier towels will take longer to dry, we think it’s worth it: You’ll feel like you stepped into a five-star spa.
If you’re deciding between bath towels versus bath sheets for the primary suite, we recommend the larger bath sheet—but you may choose to invest in some of each. A bath sheet features oversized dimensions and offers ample coverage for most adult bodies, but a bath towel may be better suited for petite frames, for kids, or for wrapping around long hair as you go about your routine.