Hi Dave. Thank you for reviewing the Company Cotton Floral Jacquard Bath Towel. We are sorry to hear that the absorbency did not meet your expectations. This towel features a 560 GSM construction. Towel GSM, or grams per square meter, is a measure of towel weight that helps predict softness, absorbency, and drying time. With a GSM of 560, this towel falls within the medium-weight range, which is designed to offer a balance of comfort, absorbency, and quicker drying for everyday use. While higher GSM towels are typically denser, thicker, and more absorbent, they may also take longer to dry. Customers who prefer a more substantial feel and enhanced absorbency may find that a towel with a higher GSM better suits their preferences. We appreciate your feedback regarding the performance of this towel and will share your comments with our product team for future consideration. If you decide that you would like to return your purchase, our return instructions will be linked below for your convenience. If you need any assistance, please do not hesitate to contact us at 1-800-323-8000, or you may email us at custserv@thecompanystore.com. Your satisfaction is important to us. https://www.thecompanystore.com/returns