New Legends Hotel™ Stencil Leaf Cotton Sateen Collection
Mix and match delicate patterns and soft pastels.
Green Earth® Quick Dry Bath Towel by Micro Cotton®
Eco-friendly, absorbent and light…the perfect towel.
Legends Luxury™ Pima Pajamas & Loungewear
So you both can relax in style.
Decorative Pillows & Covers
Show your home some love.
Kids Shower Curtains
Make bath time fun.
The Gift of Sleep Wellness
The gift that keeps on giving…great sleep!
We love these Company Storestaples and know you will too.
Winter Sleep Guide
Create a cozy, layered bed forwinter comfort.
How to Coordinate Print and Solid Bedding
Learn how to mix and match print and solid bedding to create a dream-worthy bed that reflects your personal style.
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When purchasing towels, there are three things to consider: material, weight, and size. To ensure longevity, the proper care is also needed. Refresh your current staples or find your new perfect towel. Everything you need to know is here in our handy towel guide.
Begin by choosing your towel fabric based on its softness, level of absorbency, and durability. The Company Store® offers six types of materials with different comfort levels.
Bamboo/Cotton - Bamboo from rayon and cotton blend. Bamboo is a natural, eco-friendly fiber. It is anti-bacterial and silky soft.
Microcotton - Green Earth® Towels are made from super fine, extra-long staple cotton. They are produced using eco-friendly manufacturing processes.
Turkish Cotton - Grown exclusively in Turkey, this is a premium cotton featuring an extra-long staple. This long staple creates a towel with a high level of comfort, absorbency, and durability.
Organic Cotton - Certified to meet the Global Organic Textile Standard (GOTS), towels made from organic cotton are made from cotton grown without the use of toxic pesticides, herbicides, and fertilizers.
Egyptian Cotton - Grown in Egypt's warm climate and prized for its extra-long, fibrous threads, this density produces a highly absorbent cotton that is strong, yet breathable and exceptionally durable.
Supima Cotton - Considered the cashmere of cotton, Supima is often grown in the warm, dry climate of the southwestern United States. Supima cotton is known for its rich, extra-long fibers prized for their strength and absorbency.
Fabric weight is measured in GSM, or grams per square meter. This number refers to the density of the towel. GSM varies between 300 to 900 for bath towels.
300 - 400 GSM
These towels are lightweight, allowing quicker dry-time. Depending on its use, you may want a lower GSM.
400 - 620 GSM
Perfect for bath towels and guest towels, this is the ideal medium weight. Each consecutive weight—400, 500, and 620—gets thicker and more absorbent.
620 - 900 GSM
Considered the premium luxury weight, these towels will be denser, thicker, and more absorbent.
Most bath towel collections offer a variety of sizes to fit your space, budget, and personal preference.
Proper towel care can extend the life of your towels and maintain their softness and absorbency. Check out our expert tips to help make your towels stand the test of time.