Best LoftAIRE™ Ultra Down Alternative Premium Pillow - Non-Gusseted, Medium, Standard
SKU:
11210B-STD-WHITE
Best LoftAIRE™ Ultra Down Alternative Premium Pillow - Non-Gusseted, Medium, Standard
SKU:
11210B-STD-WHITE
Construction: Non-Gusseted
Firmness Level: Medium
Size: Standard, 20 in. x 26 in.
Color: White
White
- In Stock
Price:
$94.00
Est. Delivery To:
Tue, Jul 15
Order within
SKU: 11210B-STD-WHITE
Our Best LoftAIRE™ Ultra Down Alternative Premium Pillow is a go-to option if you love the luxurious loft of down but prefer a down-free pillow. It's filled with hypoallergenic LoftAIRE™ Ultra Down Alternative Fill, a premium GRS recycled synthetic fill that captures down's incomparable softness for those with sensitivities to down. Encased in a finely sewn shell of smooth cotton, it's available in your choice of soft, medium, and firm densities to suit all sleeping positions. Guaranteed for life.
- Fill: LoftAIRE™ Ultra Down, a premium GRS recycled synthetic fill
- Shell: Sewn of 245-thread-count cotton cambric
- Hypoallergenic
- Available in three density levels: soft, medium and firm
- Gusseted options feature 2 in. side walls for support
- Fill is a lofty, recycled polyester fiber fill with 90% Global Recycled Standard (GRS) certified by Control Union 1008953
- OEKO-TEX® STANDARD 100 certification keeps you and your family safe from harmful substances (Certification number: 23.HUS.10290, Hohenstein HTTI)
- Extend the life of your pillows with our pillow protectors, sold separately
- Assembled in the USA of fine imported goods; shell is imported
- Standard: 20 in. x 26 in.
- King: 20 in. x 36 in.
- For best laundering, use a front loading commercial machine
- Machine wash cold, gentle cycle, like colors, with mild detergent
- Do not dry clean, bleach, or steam
- Tumble dry low, air fluff, or no heat
- Dryer balls recommended
- Remove promptly from dryer
We are pleased to offer free ground shipping to contiguous U.S. states on orders of $100 or more. Orders under $100 will be charged an $8.99 flat rate shipping fee. For deliveries to Alaska, Hawaii, and US Territories a $30 shipping fee applies. Free shipping excludes items with heavyweight charges and does not apply to overnight or 2nd day delivery or additional address charges. Returns are accepted within 30 days on all regular price items. Clearance items ending in $.97 are final sale. Please note, refunds will be returned to the original payment method, minus a shipping fee of $4.50 per item.
Global Recycled Standard
Lifetime Guarantee
OEKO-TEX®
77 Reviews
0 Questions
Review Summary
Summarized by generative AI from text of customer reviews
The pillow is described as comfortable, supportive, and plush, providing excellent neck and back support, especially for side and back sleepers. Many customers praise the pillow's soft yet supportive feel and cooling properties. However, some found the medium firmness too firm, and a few noted the pillow can flatten over time. Overall, the pillow appears to be a high-quality option that delivers a positive sleep experience for most reviewers.
Amazing 👏
mahliaf_5184
Verified Reviewer
Incentivized Review
07/09/2025
This pillow is so high quality! It is extremely soft and comfortable, but it doesn't go completely flat after one use. It maintains a firm support the whole night long. It is excellent for side sleepers, or anyone who tosses and turns through the
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This pillow is so high quality! It is extremely soft and comfortable, but it doesn't go completely flat after one use. It maintains a firm support the whole night long. It is excellent for side sleepers, or anyone who tosses and turns through the night!
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Perfect addition for a restful night
millern2009_6464
Verified Reviewer
Incentivized Review
07/08/2025
Best LoftAire ultra down alternative is the perfect addition to a greats nights sleep. It’s the perfect pillow for stomach sleepers and provides the right amount of fluff for a restful night. The pillow is durable while giving it breathability and
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Best LoftAire ultra down alternative is the perfect addition to a greats nights sleep. It’s the perfect pillow for stomach sleepers and provides the right amount of fluff for a restful night. The pillow is durable while giving it breathability and doesn’t seem to get too hot while you sleep.
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It’s ok.
traciea13_6048
Verified Reviewer
Incentivized Review
07/07/2025
The pillow arrived in a package that looked like it was poorly handled. Thankfully it was in a pillow cover case as shown. The pillow itself is pretty thick and great for support. It’s not the best to sleep with though. It makes a lot of sound.
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The pillow arrived in a package that looked like it was poorly handled. Thankfully it was in a pillow cover case as shown. The pillow itself is pretty thick and great for support. It’s not the best to sleep with though. It makes a lot of sound. Almost like sleeping with plastic on it.
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The Company Store
07/10/2025
Thank you for your honest feedback on the Best Loftaire Ultra Down Alternative Premium Pillow. We are sorry to hear that you are not completely happy with it. I could not find the order in our system so I can't see when you placed the order. If it is within the last 30 days, you are certainly welcome to return it. Your satisfaction is very important to us!
A little too soft
vickimwirth_6546
Verified Reviewer
Incentivized Review
07/07/2025
I wanted to love this because, I mean, who does LOVE a new pillow? It was not what I expected. Soft, yes. But it was too soft to where by head was hitting the mattress. My husband loves it though!
The Company Store
07/10/2025
Thank you for your feedback on the Best Loftaire Ultra Down Alternative Premium Pillow. We are sorry that you are not completely happy with it. I could not find your order, but if you purchased it within the last 30 days, you can return it. If you have any questions or concerns, please do not hesitate to contact us. Your satisfaction is our goal!
Very fluffy
atnikole_3660
Verified Reviewer
Incentivized Review
07/07/2025
It’s as fluffy as the stock photo shows! And the filling is weighted enough that you don’t sink all the way down. The packaging is incredible as it allows you to easily store the pillow if this is a guest pillow, spare, etc. I am a side sleeper that
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It’s as fluffy as the stock photo shows! And the filling is weighted enough that you don’t sink all the way down. The packaging is incredible as it allows you to easily store the pillow if this is a guest pillow, spare, etc. I am a side sleeper that often starts on my back but turns. I want to be a full night back sleeper. I’m currently sleeping on a wave memory foam pillow from another brand. I’ve grown accustomed to the support of that and decided to try this one. The first night I lasted about 10 minutes before switching. Night two i lasted until I fell asleep then switched it when I woke up. Same on the third night. By night four I was sleeping on it all night but I’m still getting used to it. I’ve alternated pillows since. It’s a great choice and very comfortable. If you are currently using a memory foam pillow, just be warned that it takes time to adjust.
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The Company Store
07/10/2025
Thank you for your wonderful feedback on the Best Loftaire Ultra Down Alternative Premium Pillow. It is great to hear that you are slowly adjusting to it. Your satisfaction is important to us, and we can't wait to serve you again!
Premium feeling
lawrencem5_3165
Verified Reviewer
Incentivized Review
07/06/2025
This pillow’s fabric is smooth and flat. It has that structure feel to it, but does t feel hard. The edges have a nice folded over hemming to it. I think the fabric and the edge make it feel like a premium pillow.
The filling is very lofty. I
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This pillow’s fabric is smooth and flat. It has that structure feel to it, but does t feel hard. The edges have a nice folded over hemming to it. I think the fabric and the edge make it feel like a premium pillow.
The filling is very lofty. I was surprised at how high it is, as I’m not used to pillows like this. Sleeping in it for a while, the filling stays together pretty well, so I’m happy about that.
I was avoiding too soft of a pillow and this pillow does seem to be a medium hardness, which I like.
I really like how the pillow filling stays together and that it feels a bit structured. I’m glad to have this when I go to bed.
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Firmer than advertised in my opinion
jaredj7_5564
Verified Reviewer
Incentivized Review
07/06/2025
Seems like great quality but for a medium pillow it feels pretty firm to me. A bit too much in my opinion. It may break in a little and get better but out of the box definitely feels like more than medium.
Liked for back and side sleeping
sarahk1892_5778
Verified Reviewer
Incentivized Review
07/06/2025
I’ve been looking for a pillow that is soft and cushy, but also had some substance. Most extra soft pillows end up just feeling like you are laying flat on the bed after a few minutes. This one is able to actually hold its form, even after laying on
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I’ve been looking for a pillow that is soft and cushy, but also had some substance. Most extra soft pillows end up just feeling like you are laying flat on the bed after a few minutes. This one is able to actually hold its form, even after laying on it for hours. The pillow is extremely light and almost feels like it’s not even there. I’m mainly a back sleeper, but will occasionally turn to my side throughout the night. This pillow worked great for both even though it’s advertised for back sleepers.
My only negative is that there is something odd with the material. When squishing the pillow, it almost reminds me of a cheap plastic. Luckily, this has zero impact when it comes to usability, but may be a turn off for some.
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