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SKU: 11216
Our Best LoftAIRE™ Gusseted Ultra Down Alternative Premium Pillow is designed for proper neck alignment and to relieve muscle strain, and is an excellent choice for side sleepers. It's filled with hypoallergenic LoftAIRE™ Ultra Down Alternative Fill, a premium GRS recycled synthetic fill that captures down's incomparable softness for those with sensitivities. Encased in a finely sewn shell of smooth cotton, it's available in your choice of soft, medium and firm densities to suit all sleeping positions. Guaranteed for life.
- Gusseted side sleeper pillow
- Fill: LoftAIRE™ Ultra Down, a premium GRS recycled synthetic fill
- Shell: Sewn of 245-thread-count cotton cambric
- Hypoallergenic
- Available in three density levels: small, medium and firm
- Gusseted 2 in. side wall for support
- Fill is a lofty, recycled polyester fiber fill with 90% Global Recycled Standard (GRS) certified by Control Union 1008953
- OEKO-TEX® STANDARD 100 certification keeps you and your family safe from harmful substances (Certification number: 23.HUS.10290, Hohenstein HTTI)
- Extend the life of your pillows with our pillow protectors, sold separately
- Assembled in the USA of fine imported goods; shell is imported
- Standard: 20 in. x 26 in.
- King: 20 in. x 36 in.
- For best laundering, use a front loading commercial machine
- Machine wash cold, gentle cycle, like colors, with mild detergent
- Do not dry clean, bleach, or steam
- Tumble dry low, air fluff, or no heat
- Dryer balls recommended
- Remove promptly from dryer
Customer Reviews & Questions
Review Summary
Summarized by generative AI from text of customer reviews
The LoftAIRE Ultra Down Alternative Premium Pillow is a high-quality and luxurious pillow that offers a plush, down-like feel. Many customers found it to be comfortable, supportive, and breathable. However, some users reported that the pillow was too thick, firm, or tall, particularly for side sleepers. The large size also made it difficult for some to fit the pillow into standard pillowcases. The pillow seems well-suited for back sleepers who prefer a firmer support, but may not be the best fit for all sleeping positions.
01/31/2026
Do not recommend
The pillow is over stuffed snd does not fit easily into standard pillow cases making it uncomfortable to side sleep on it. I purchased a soft standard pillow
Ss
Verified Purchaser
Best Down Alternative Premium Pillow - Gusseted, Soft, Standard
Location: California
Incentivized Review
Incentivized Review
01/22/2026
Great “SOFT PILLOW”
I am fused from my skull down to my 2nd thoracic vertebrae and I need FIRM pillows to support my neck as I am a side sleeper. I was so disappointed that when I tested the pillow my head sank into the pillow with no support. My daughter tried it
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I am fused from my skull down to my 2nd thoracic vertebrae and I need FIRM pillows to support my neck as I am a side sleeper. I was so disappointed that when I tested the pillow my head sank into the pillow with no support. My daughter tried it later and she said, “It’s so soft, I love a soft pillow!” I gave it to her.
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Metal Neck
Verified Purchaser
Best Down Alternative Premium Pillow - Gusseted, Firm, Standard
Reply From The Company Store
01/29/2026
01/29/2026
Thank you so much for taking the time to share your experience. We are truly sorry to hear that this firm pillow did not provide the firm support you need, especially given how important proper neck support is for you. Comfort and support can be very personal, and what feels “firm” to one person may feel quite soft to another. While we are glad your daughter is able to enjoy it, we understand how disappointing it is when a product doesn’t meet your specific needs. We appreciate your honest feedback—it helps us continue improving and better describing our products so customers can find the right fit.
Incentivized Review
Incentivized Review
01/17/2026
Not Soft
I expected a soft pillow and it's not nearly as soft as I wanted. It's not as soft as the pillow I purchased last, from the store.
Lizzy
Verified Purchaser
Best Down Alternative Premium Pillow - Gusseted, Soft, Standard
Location: Dallas
Reply From The Company Store
01/20/2026
01/20/2026
Hi Lizzy. Thank you for sharing your feedback on the Down Alternative Gusseted Soft Pillow. We're sorry to hear that this pillow didn't meet your expectations for softness, especially compared to a previous purchase you enjoyed from our store. Comfort preferences can vary, and we understand how disappointing that can be. You can return the pillow if you wish as long as you are within the 30 days of purchase. If you would like to get more information on our other down-alternative pillows that may work better for you, please do not hesitate to contact us at 1-800-323-8000, email us at custserv@thecompanystore.com, or via chat. Your satisfaction is very important to us!
Incentivized Review
Incentivized Review
01/16/2026
Not soft
It is not what I consider soft. I will be returning it.
Oceandream
Verified Purchaser
Best Down Alternative Premium Pillow - Gusseted, Soft, Standard
Location: Richmond, CA
Reply From The Company Store
01/21/2026
01/21/2026
Thank you for reviewing our wonderful Legends Hotel™ Best Down Alternative Premium Pillow - Gusseted, Soft, Standard, and we are sorry it did not meet your expectations. Pillows are a very personal choice, and each customer may view the same pillow differently. We see that you are in the process of returning the pillow and we apologize for an inconvenience. Gusseted pillows are generally firmer and loftier than regular pillows, and you may wish to try the non-gusseted pillow version of this pillow. If we may be of assistance in any way, please feel free to contact us at 1-800-323-8000. We look forward to serving you again.
Incentivized Review
Incentivized Review
01/15/2026
Not for me!
The pillows are way too high! I need to return them.
I can’t image the problems this pillow would give to you neck.
Too High
Verified Purchaser
Best Down Alternative Premium Pillow - Gusseted, Medium, King
Incentivized Review
Incentivized Review
12/31/2025
Best LoftAIRE Ultra Down Alternative Prem Pillow
My daughter recommended this pillow and I was so happy I followed her advice. This is the Best Pillow by far. My neck doesn't hurt in the morning and I sleep better as well. I love that the down alternative keeps it shape. I'm going to buy 2 more
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My daughter recommended this pillow and I was so happy I followed her advice. This is the Best Pillow by far. My neck doesn't hurt in the morning and I sleep better as well. I love that the down alternative keeps it shape. I'm going to buy 2 more for the spare bedroom.
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Ellie
Verified Purchaser
Best Down Alternative Premium Pillow - Gusseted, Medium, Standard
Location: Palmdale, California
Incentivized Review
Recommended
Incentivized Review
Recommended
12/25/2025
Love My Pillow.
A very good pillow. Comfortable construction.
A good night's sleep.
Poka
Verified Purchaser
Best Down Alternative Premium Pillow - Gusseted, Medium, King
Incentivized Review
Recommended
Incentivized Review
Recommended
12/24/2025
The pillows are too stiff. We couldn’t even use them.
King size
Verified Purchaser
Best Down Alternative Premium Pillow - Gusseted, Firm, King
Reply From The Company Store
12/30/2025
12/30/2025
Thank you for reviewing our Legends Hotel™ Best Down Alternative Premium Pillow - Gusseted, Firm, King. Your one-star rating shows that you are less than fully satisfied with your purchase. Your feedback is incredibly valuable to us, and we will be reaching out for further information regarding your assessment of the product and to help resolve any concerns. Please expect to hear from a member of our team by email soon regarding your order.
Incentivized Review
Incentivized Review
