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SKU: PP80
Meet the pillow of your dreams. Our LoftAIRE™ pillow is the perfect down-alternative option. LoftAIRE™ is an exclusive, high-quality, synthetic fill that captures down’s incomparable loft and softness for those sensitive to down sleepers. Encased in a finely sewn shell of smooth, combed cotton sateen. Available in four densities—soft, medium, firm, and extra-firm allow you to choose the perfect amount of support for your sleeping style, so you’ll wake up feeling rested and ready to start your day.
- Down alternative pillow
- LoftAIRE™ is a high-quality, synthetic fiber that mimics the loftiness and insulating properties of down
- Fill is a lofty, recycled polyester fiber fill with 100% Global Recycled Standard (GRS) certified by Control Union 1008953
- 300-thread count combed cotton sateen cover
- Available in four densities: soft/stomach pillow, medium/back pillow, firm/side, and extra-firm/side pillow
- OEKO-TEX® STANDARD 100 certification keeps you and your family safe from harmful substances (Certification number: 23.HUS.10290, Hohenstein HTTI)
- Imported
- View Law Label
All Firmness Levels
- Standard: 20 in. x 26 in.
- Queen: 20 in. x 30 in.
- King: 20 in. x 36 in.
- NOTE: For best laundering, use a front loading commercial machine
- Machine wash cold, gentle cycle, with like colors and mild detergent
- Do not dry clean, bleach, or steam
- Tumble dry low, air fluff, or no heat
- Dryer balls recommended
- Remove promptly from dryer
1385 Reviews
31 Questions
Review Summary
Summarized by generative AI from text of customer reviews
The product reviews indicate the pillows are generally comfortable and supportive, especially for side sleepers. Customers report the pillows are well-made, retain their shape, and provide a good night's sleep. While a few found the firmness unsuitable, most customers are satisfied with the pillows and consider them a good value.
Nice change from our old down queen pillows
Bernadette
Verified Reviewer
Incentivized Review
01/18/2025
Have a king bed but never had king pillows think we are liking the bigger size of this lofty pillow
Yes, I recommend this product
We are buying more!
Daniel
Verified Reviewer
Incentivized Review
12/17/2024
We love the pillow and use it nightly! We are ordering this for all of our bedrooms.
Yes, I recommend this product
Too hard!
Elisabeth
Verified Reviewer
12/17/2024
I had ordered these in firm and found them too hard. So I ordered the soft, sure that would work. But no! The soft are nearly as hard as the firm. Very frustrating. Sending them back...
The Company Store
12/17/2024
Hi Elizabeth, we appreciate you for sharing your experience with us. We are so sorry to hear that the LoftAIRE Down Alternative Pillow was too firm and did not work for you. Finding the correct density for your sleeping position can be quite challenging, and we apologize for the frustration. If we can further assist, do not hesitate to reach out to us.
Not soft enough for me
Jan
Verified Reviewer
Incentivized Review
12/16/2024
This pillow was too hard (said Goldilocks). I chose the soft version but it wasn't soft at all. It felt like a sponge pillow.
The Company Store
12/16/2024
Hi Jani. Thank you for sharing your review. We are sorry that the Loftaire Down Alternative Soft Density Pillow did not work out for you. You do have until 1/15/25 to return it if you wish. If you do have any questions or concerns, please do not hesitate to contact us. We are always willing to help!
Wonderful night sleep with this pillow
Mary
Verified Reviewer
Incentivized Review
12/14/2024
This pillow is soft yet offers enough support for a perfect night sleep. The pillow doesn't flatten out like other soft pillows on the market.
Yes, I recommend this product
too big
Julia
Verified Reviewer
Incentivized Review
12/13/2024
I wanted to love it but too firm and big, even for a side sleeper.
The Company Store
12/13/2024
Hi Julia. Thank you for taking the time to share your honest feedback with us. We are sorry that the Company Essentials LoftAIRE‚Ñ¢ Down Alternative Medium Density Pillow does not meet your expectations. Our measurements for our pillows are as follows, Standard: 20 in. x 26 in, Queen: 20 in. x 30 in, and King: 20 in. x 36 in. You may want to try the standard size if the queen is too large for your preference. We will provide the link to our pillow-buying guide which should help you choose a pillow that will work for you. Additionally, we will provide the link to our return instructions should you wish to return your purchase. If you need any assistance, please do not hesitate to contact us at 1-800-323-8000 or you may email us at custserv@thecompanystore.com. Your satisfaction is important to us. https://www.thecompanystore.com/returns https://www.thecompanystore.com/best-pillows-for-back-side-sleepers.html
It is as advertised.
Carmen
Verified Reviewer
Incentivized Review
12/12/2024
Advertised as waking up with no neck pain, it works. It more dense than I would prefer
These pillows are not soft.
Vanessa
Verified Reviewer
Incentivized Review
12/11/2024
I would not consider these pillows to be soft. The idea of them are soft but is too thick and if doesn't compress. I would not say it is a good down alternative. I am frustrated to pay return shipping for something that is not accurately described.
The Company Store
12/11/2024
Hi Vanessa. Thank you for taking the time to share your honest feedback with us. We are sorry that the Company Essentials LoftAIRE™ Down Alternative Soft Density Pillow does not meet your expectations. LoftAIRE™ is an exclusive, high-quality, synthetic fill that captures down’s incomparable loft and softness for those sensitive to down sleepers. Encased in a finely sewn shell of smooth, combed cotton sateen. We will provide the link to our pillow-buying guide which should help you choose a pillow that will work for you. Additionally, we will provide the link to our return instructions should you wish to return your purchase. We offer pre-paid return labels to our customers. If you need any assistance, please do not hesitate to contact us at 1-800-323-8000 or you may email us at custserv@thecompanystore.com. Your satisfaction is important to us. https://www.thecompanystore.com/returns https://www.thecompanystore.com/best-pillows-for-back-side-sleepers.html
136 Ratings-Only Reviews
Anonymous
Q:
I would like to replace a Company Store pillow- style # 10064A. I cannot find this style - can you suggest an equivilent?
The Company Store
01/01/2025
A: Hi Ann Marie. The LoftAIRE Down Alternative Pillow is now the Company Essentials LoftAIRE Down Alternative Firm Density Pillow 11152C-K-WHITE https://www.thecompanystore.com/loftaire-down-alternative-soft-density-pillow/PP80.html?dwvar_PP80_color=WHITE&dwvar_PP80_Style=FIRM&dwvar_PP80_size=KING Thank you for your inquiry.
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Anonymous
Q:
Are your items made in the USA?
The Company Store
08/13/2024
A: Hi Jeanne. The LoftAIRE Down Alternative Pillow is made in China. Thank you for your inquiry.
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Sandie
Verified
Q:
Are you able to help me find the best pillow for a side-sleeper?
Anonymous
Q:
Loftaire Pillow: I have a Loftaire pillow that I would like to replace due to its age (can't remember when I purchased it). It has a style number ""Style PM 44 STD"". Is it a medium density because I would like to replace it in kind? Thanks
The Company Store
04/10/2024
A: Hi Elizabeth. The PM44 was our Primaloft Best Medium Density pillow. Our LoftAIRE Down Alternative Pillow in the Medium Density would be the same density in our down alternative pillow. Thank you for your inquiry.
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Anonymous
Q:
I need this pillow as a decorative pillow on the bed at the head board. So what size sham would I get? Do you have any for the King extra firm?
The Company Store
01/10/2024
A: Hi Eleni. The LoftAIRE Down Alternative Pillow in king size measures 20"" x 36"". Here is the link for our king size shams: https://www.thecompanystore.com/search?q=king+shams&search-button=&lang=default Thank you for your inquiry.
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wendy
Verified
Q:
There are two prior questions enquiring about toxicity, with conflicting answers. One indicates this product is OEKO certified and another says this product is NOT certified. Please clarify?
The Company Store
12/20/2023
A: Hi Wendy. The LoftAIRE Down Alternative Pillow originally did not have the OEKO-TEX certification. Once the product was transitioned and has the certification, product review should reflect this with the current item number 11152A. The item number you have provided, PP80, is the previous number and so may be a mixed stock issue. We apologize for the inconvenience. Thank you for your inquiry.
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Anonymous
Q:
You say this product is not certified chemical free. Can you say what chemicals you do use in the filling material? I've purchased this pillow in the past and absolutely love it. But I am hesitant to get more knowing that it's not certified as toxic-free
The Company Store
11/14/2023
A: Hi Lauren. The LoftAIRE Down Alternative Pillow has been OEKO-TEX Certified. OEKO-TEX STANDARD 100 certification keeps you and your family safe from harmful substances (Certification number: 23.HUS.10290, Hohenstein HTTI). Having the OEKO-TEX STANDARD 100 label assures you that an independent certification has been conducted on each component of this product and that it's been tested against a list of more than 1000 harmful substances according to strict scientific criteria that stays ahead of global legal regulations. Test criteria considers all the ways a substance can be absorbed into the body, including through skin contact and respiration to make sure you and your family are safe. Thank you for your inquiry.
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Anonymous
Q:
What is the fill weight in ounces of the queen size FIRM and EXTRA FIRM pillows?
The Company Store
10/12/2023
A: Hi MaryK. The LoftAIRE Down Alternative Pillow Queen size in the firm has 30 oz. of fill, the extra firm 35 oz. Thank you for your inquiry.
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