Best LoftAIRE™ Ultra Down Alternative Premium Pillow
SKU:
11210-C-WHITE
$84.00
-
$134.00
$84.00
-
$134.00
Best LoftAIRE™ Ultra Down Alternative Premium Pillow
SKU:
11210-C-WHITE
$84.00
-
$134.00
Construction:
Firmness Level: Firm
Size: Standard, 20 in. x 26 in.
Color: White
White
Price:
Order within
SKU: 11210-C-WHITE
Our Best LoftAIRE™ Ultra Down Alternative Premium Pillow is a go-to option if you love the luxurious loft of down but prefer a down-free pillow. It's filled with hypoallergenic LoftAIRE™ Ultra Down Alternative Fill, a premium GRS recycled synthetic fill that captures down's incomparable softness for those with sensitivities to down. Encased in a finely sewn shell of smooth cotton, it's available in your choice of soft, medium, and firm densities to suit all sleeping positions. Guaranteed for life.
- Fill: LoftAIRE™ Ultra Down, a premium GRS recycled synthetic fill
- Shell: Sewn of 245-thread-count cotton cambric
- Hypoallergenic
- Available in three density levels: soft, medium and firm
- Gusseted options feature 2 in. side walls for support
- Fill is a lofty, recycled polyester fiber fill with 90% Global Recycled Standard (GRS) certified by Control Union 1008953
- OEKO-TEX® STANDARD 100 certification keeps you and your family safe from harmful substances (Certification number: 23.HUS.10290, Hohenstein HTTI)
- Extend the life of your pillows with our pillow protectors, sold separately
- Assembled in the USA of fine imported goods; shell is imported
- Standard: 20 in. x 26 in.
- King: 20 in. x 36 in.
- For best laundering, use a front loading commercial machine
- Machine wash cold, gentle cycle, like colors, with mild detergent
- Do not dry clean, bleach, or steam
- Tumble dry low, air fluff, or no heat
- Dryer balls recommended
- Remove promptly from dryer
69 Reviews
0 Questions
Review Summary
Summarized by generative AI from text of customer reviews
The pillow offers a comfortable sleeping experience with its plush, supportive, and breathable design. It provides a good balance of softness and support, suitable for both back and side sleepers. The pillow is made with a hypoallergenic and sustainable cotton shell and recycled polyester fill. While some found the medium firmness version too thick, the pillow is generally well-received for its comfort, quality, and value.
Don’t recommend
J53
Verified Reviewer
07/03/2025
I have gotten great pillows from here in the past, but I am very disappointed in this. I generally like firm pillows, but this is like sleeping on a slab of concrete. A giant, tall slab of concrete (the top of the pillow is 9 inches off the bed!).
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I have gotten great pillows from here in the past, but I am very disappointed in this. I generally like firm pillows, but this is like sleeping on a slab of concrete. A giant, tall slab of concrete (the top of the pillow is 9 inches off the bed!). It was so thick that it didn’t easily fit in a standard pillow case. Don’t buy!
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Too thick
bravo_xo_5669
Verified Reviewer
Incentivized Review
07/03/2025
This pillow is a little firmer than expected. While I do like it to sit up in bed and watch tv, it’s a little bit more difficult to sleep with. It is super comfortable but it might be a little too thick for side sleeping. Although it looks great on
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This pillow is a little firmer than expected. While I do like it to sit up in bed and watch tv, it’s a little bit more difficult to sleep with. It is super comfortable but it might be a little too thick for side sleeping. Although it looks great on the bed when the bed is fixed. I wish it was just filled in a little less then it would be perfect.
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Very thick
Verified Reviewer
Incentivized Review
07/03/2025
This pillow is very thick and firm. The cotton exterior fabric feels very soft and strong. I appreciate that this is a down alternative pillow. This pillow was too lofty and firm for me to get comfortable with, though. I think that this company makes
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This pillow is very thick and firm. The cotton exterior fabric feels very soft and strong. I appreciate that this is a down alternative pillow. This pillow was too lofty and firm for me to get comfortable with, though. I think that this company makes high quality products and would purchase one.
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Just like your favorite hotel pillow!
tarynb27_6165
Verified Reviewer
Incentivized Review
07/02/2025
This pillow is REALLY similar to one you’d find in a hotel. I couldn’t believe how lightweight, yet supportive, it is. If you’re the type that likes to fold and mold pillows to your liking, this one is really pliable without feeling cheap. It feels
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This pillow is REALLY similar to one you’d find in a hotel. I couldn’t believe how lightweight, yet supportive, it is. If you’re the type that likes to fold and mold pillows to your liking, this one is really pliable without feeling cheap. It feels luxurious without being too dense or hot. I’m definitely going to look into getting a few more of these!
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Good pillow
stefanieh1_9911
Verified Reviewer
Incentivized Review
07/02/2025
I am a hard person to buy pillows for because of the feel of them. This one is amazing though. It feels like a durable pillow that will last awhile. It also provides nice neck support for side sleepers
Best Pillow
napellows_286
Verified Reviewer
Incentivized Review
07/02/2025
I’m super picky about my pillows and care deeply about my quality of sleep. I was absolutely blown away by how amazing this pillow was and how much it had a positive effect on my sleep. I’m extremely happy with this item and would recommend it to
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I’m super picky about my pillows and care deeply about my quality of sleep. I was absolutely blown away by how amazing this pillow was and how much it had a positive effect on my sleep. I’m extremely happy with this item and would recommend it to anyone.
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Nice plush pillow
britvd74f_5726
Verified Reviewer
Incentivized Review
07/02/2025
The Company Store LoftAIRE pillow comes nicely packaged in a zip up bag with handles. It has a nice plush feel with a 100% cotton shell that's very soft as well. The filling is 100% polyester. No chemical smell.
Great cervical support — I wake up with no pain or
jeffw39_7622
Verified Reviewer
Incentivized Review
07/02/2025
If you’re a side sleeper looking for a sturdy, high‑loft, down‑alternative pillow, this Firm LoftAIRE™ pillow is a strong contender. It delivers excellent neck support, softness, and cooling comfort. Just be aware of its loft size – it may flatten
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If you’re a side sleeper looking for a sturdy, high‑loft, down‑alternative pillow, this Firm LoftAIRE™ pillow is a strong contender. It delivers excellent neck support, softness, and cooling comfort. Just be aware of its loft size – it may flatten just enough after a few nights to be perfect for many.
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