Hi Jo. We sincerely apologize for the disappointment you experienced after laundering your Company Cotton Air Layer Robe, especially after initially loving it, as we understand how frustrating it can be when an item does not continue to meet expectations. For best results, we recommend machine washing cold, separately, on a gentle cycle, avoiding bleach, tumble drying on low, removing promptly from the dryer, and using a cool iron when needed, as following these care instructions can help maintain the fabric over time. In general, for a robe worn infrequently, laundering every three to six months—or about once a month if used occasionally for lounging—is sufficient, while a robe worn frequently should be washed every three to four uses, or roughly once a week, to help manage body oils, perspiration, and normal skin cell buildup; robes worn directly after showering may require more frequent washing, whereas those worn only over pajamas can be washed less often. Pilling can naturally occur with this type of fabric, particularly during early washes, but it should diminish with continued proper care, and we appreciate you sharing your experience with us. If you need any additional assistance, please do not hesitate to contact us at 1-800-323-8000, or you may email us at custserv@thecompanystore.com. Please note, we recommend contacting us via phone for immediate assistance. Your satisfaction is important to us.