Buying Guide: How To Choose a Comforter

From warmth level to fill type to bed size, a number of factors influence which comforter will help you achieve the best rest. Down or down alternative, patterned or solid, oversized or just right—the options can be overwhelming. 

At The Company Store, we’ve been crafting top-quality comforters for more than 100 years. In this guide for beginners, we’ll share everything you need to know about how to pick the perfect premium comforter for you. Discover the different types, see comforter sizes and fill power explained, learn how to spot quality, and get tips for choosing color and style. 

Types of Comforters

The different types of comforters are based on fill material. Comforters can be filled with: 

  • Duck or goose down 
  • Hypoallergenic, premium down-free alternatives that mimic down  
  • A basic cotton or synthetic fill 

The down we use in our comforters is always responsibly sourced. Both down and down alternative comforters offer similar benefits and quality, but the best is a matter of personal preference.