FREE SHIPPING Site-Wide Use Code: R15FREE

Free Shipping* Site-Wide

*Free standard delivery within the contiguous U.S. on new orders only, a minimum $5.95 value. One time use only. Offer valid only for standard shipping to the first "ship to" address in your order. Enter promo code R15FREE on your shopping bag page and select 'standard delivery' on the shipping page. Cannot be combined with other promotions or discounts. Excludes furniture, area rugs, items with heavyweight charges and drop ship items. Does not apply to express shipping, heavyweight fees, additional address charges, gift wrapping or items shipped directly from the manufacturer. Offer expires 11:59 p.m., PDT, 8/6/15. ×

FREE SHIPPING Site-Wide Use Code: R15FREE

Free Shipping* Site-Wide

*Free standard delivery within the contiguous U.S. on new orders only, a minimum $5.95 value. One time use only. Offer valid only for standard shipping to the first "ship to" address in your order. Enter promo code R15FREE on your shopping bag page and select 'standard delivery' on the shipping page. Cannot be combined with other promotions or discounts. Excludes furniture, area rugs, items with heavyweight charges and drop ship items. Does not apply to express shipping, heavyweight fees, additional address charges, gift wrapping or items shipped directly from the manufacturer. Offer expires 11:59 p.m., PDT, 8/6/15. ×

FREE SHIPPING Site-Wide
Free Shipping* Site-Wide

*Free standard delivery within the contiguous U.S. on new orders only, a minimum $5.95 value. One time use only. Offer valid only for standard shipping to the first "ship to" address in your order. Enter promo code R15FREE on your shopping bag page and select 'standard delivery' on the shipping page. Cannot be combined with other promotions or discounts. Excludes furniture, area rugs, items with heavyweight charges and drop ship items. Does not apply to express shipping, heavyweight fees, additional address charges, gift wrapping or items shipped directly from the manufacturer. Offer expires 11:59 p.m., PDT, 8/6/15. ×

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Pillow Guide

About The Company Store® Pillows


The Company Store® is your down authority. We've been creating the highest quality down and other bedding essentials in our own La Crosse, Wisconsin factory since 1911. Because we own our manufacturing facility, we're able to inspect all raw materials before they're approved for use, giving us an extra level of quality control. And because we cut out the middle man, you save money with our low factory-direct prices.

Just as important as the type of comforter you choose is the pillow that supports your head, all night long. There are three major decisions to consider when choosing a pillow:

  • The type of fill: down/feather blends, the finest goose down, or hypoallergenic options such as Primaloft®
  • Five levels of quality: Better, Best, Supreme, Ultimate, and Royal
  • Firmness: soft, medium or firm — choose based on whether you're a back sleeper, a side sleeper or a stomach sleeper

Click the links to the left for more details and help choosing the right pillow for you.