Absorbency- Absorbency is the ability of a fabric
to take in and hold moisture, which is especially
important for towels. The more absorbent a towel is, the
faster you dry off after a bath or shower. Egyptian,
Turkish, pima, Supima® and organic cottons are
renowned for their high absorbency, as are bamboo fibers.
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Accent Pillow- An accent pillow is a square, round
or cylindrical pillow that accentuates, enhances and ties
together colors, patterns, fabrics and themes in a room.
Accent pillows are beautiful on anything from beds to
sofas to benches.
Appliqué- Appliqué is a time-honored
technique in which pieces of fabric are sewn or
embroidered onto a foundation fabric to create designs.
It is accomplished by hand or machine stitches.
A construction used in a comforter where
interior walls or “baffles” are sewn-in to
allow the down fill to loft and insulate. The top and
bottom piece of fabric are not stitched together, but
have baffle walls inbetween. Baffles optimize the comfort
of down comforters, featherbeds and pillows. We use only
baffle square/box construction in our baffled comforters
which provides better loft and distribution of fill than
standard open-pattern baffling.
Baffle Box Construction-
Often called the miracle fiber, bamboo is
the world’s fastest growing plant and its most
sustainable resource, with a long list of unique
properties that make it ideal for bedding and towels.
Bamboo, the miracle fiber:
Soft as silk without the high cost or care
Superior breathability for year-round comfort
Extraordinary absorbency - three times more than
Wicks away moisture
Antibacterial. Bamboo contains a naturally occurring
anti-microbial agent, kun, that prevents bacteria from
cultivating on it.
Most sustainable resource on earth - no pesticides.
Bamboo grows to a height of 75 feet in less than two
months, without the need for harmful pesticides or
chemicals. Once harvested, bamboo quickly regrows from
the same root system, constantly renewing itself.
How does hard bamboo become soft as silk?
Inside the tough bamboo cane are plant fibers that
feel like a cross between silk and cashmere. The bamboo
is cut and harvested and the pulp is separated into the
fibers. These fibers are spun into threads, which are in
turn woven into cloth. Once the bamboo has been woven
into cloth it is dyed and made into various items, such
as sheets and towels. Bamboo also easily blends with
other fabrics such as cotton.
Bath rugs come in a variety of shapes
and sizes, and serve both decorative and practical
purposes. From a style standpoint, bath rugs refresh the
look of a bathroom without the expense and hassle of
wallpapering, retiling or putting a new coat of paint on
the wall. Together with coordinating towels, they
complete a bath ensemble. From a functional point of
view, they provide toe-curling softness and relief from
cold, hard floors. After a bath, they help prevent
slipping and water damage.
Bath sheets are larger and more
luxurious than standard bath towels, providing extra
coverage after a bath or shower. They are perfect for
those who like a huge towel to wrap up in.
Batik is an ancient fabric-dyeing art
originating in Indonesia, where wax is applied to areas
where dye is resisted. The fabric (typically cotton or
silk) is then immersed in dye, leaving the wax-free area
drenched in color. The fabric is dried and then heated to
remove the wax from the fabric. The process may be
repeated several times to create intricate multicolored
and blended patterns. The most popular batik patterns are
flowers, plants, birds, animals, insects and geometric
Batting is the fluffy inner layer
of a quilt or comforter which provides loft and warmth.
It is typically made of cotton, wool or a synthetic
Bed Rest Pillow-
A bed rest pillow is a
large pillow similar in look to the top section of a
recliner, that has a cushioned back and short attached
armrests. You can place it on the floor or on a bed so
you have something soft to lean against while you are
doing activities such as reading, studying or watching
Bedskirts are decorative
accessories that conceal boxsprings and drop all the way
the floor. They fit under the mattress on top of the
boxspring, and are used when the top of the bed cover,
such as a bedspread or comforter, does not extend to the
floor. Most bedskirts are ruffled or tailored. We offer
detachable bedskirts so you do not need to remove your
mattress to wash them. To determine the drop length
needed, measure the height from the floor to the top of
your boxspring. We offer both standard 14" and deeper 18"
drop bedskirts. Bedskirts are also known as dust ruffles,
because they fence in dust bunnies under the bed.
Bedspreads are decorative bed
coverings that fold over the pillows and drape all the
way to the floor, concealing the mattress and boxspring.
Bedspreads differ from comforters and coverlets in that
they are longer and wider, and cover the entire bed. With
little or no padding, they also tend to be less thick and
fluffy than comforters and can be knitted, crocheted or
made of various weaves (chenille, matelassé, etc.)
to give them a simple, clean homemade appearance.
Bedspreads are typically designed for standard beds,
which have a drop of 21” from the top of the bed to
the floor and 14” from the top of the boxspring to
the floor. If a bed is higher than a standard bed, then a
bedskirt can be added to finish the look.
A blanket is large rectangular
piece of soft woven fabric that adds an extra layer of
warmth and style to your bed. Blankets are sized to drop
over the sides and bottom end of the mattress, extending
slightly beyond the mattress depth. There are several
difference types including wool, cotton, silk, cashmere,
thermal, acrylic and warming (electric).
A blend refers to a fabric made of
two or more different fibers, with the predominate fiber
always mentioned first. In blended weaves, two or more
types of staple fibers are twisted or spun together. An
example is cotton/polyester.
A body pillow is a long
oversized pillow that gently supports your legs, back,
arms and stomach during sleep or rest. It is designed to
twist, bend or shape to the contours of your body so you
can sleep comfortably in any position.
A bolster is a long cylindrical
pillow or cushion typically placed at the head of the bed
for head and back support as well as for decoration.
Bolsters are also used on a chair or sofa. Also known as
a neckroll. Bottom Sheet – See
Bouclé is a fancy novelty
yarn suitable for upholstery that creates a looped or
knotted texture. It is typically knit from wool, but can
also be made of rayon, cotton, silk, linen and blends.
A boudoir pillow is a small
rectangular accent pillow, typically 12” x
16”, that brings height, fullness or pattern
coordination to a bed. Also known as a breakfast pillow.
A box pleat is a tailored fabric
fold formed by two creases facing in opposite directions,
creating a look of fullness.
A boxspring is a cloth-covered
frame with rows of coiled springs that is placed under a
mattress for support. Bedskirts and boxspring covers are
ideal for concealing boxsprings when bed coverings do not
reach all the way to the floor. Also called the
A boxspring cover is an
elasticized cover, resembling a fitted sheet, that fully
wraps around the boxspring. Typically made of a
decorative fabric, it offers a cleaner, more contemporary
look than a bedskirt, but it has no drop.
Calendering is a special
finishing process which enhances the luster and
smoothness of fabrics.
Cambric is a fine, lightweight,
closely woven white cotton or linen fabric, noted for its
crisp texture and wonderful sheen. It is ideal for
intricate lace and needlework.
Canvas is a thick, strong, plainly
woven fabric used in upholstery, handbags and a number of
other items where durability is essential. It is
typically woven of cotton, but can also be made from
linen, jute and other fabrics.
The most precious of all natural fibers,
cashmere is the fine, downy-soft fleece of the cashmere
goat, which is raised in the harsh high plateaus of
Mongolia, Tibet and Kashmir (where the name is derived).
Renowned for its weightless warmth, cashmere has a
sensuous softness and a luxurious hand unmatched by any
other fabric on earth. It comes naturally in white, gray
and brown, but is easily dyed.
Chambray ("sham-bray”) is a
fine, lightweight cotton or linen fabric in which white
yarns are woven across colored yarns (i.e., white and
Channels are horizontal or
vertical rows, created by sewing the top and bottom
layers of a comforter together. They keep fill in place.
Prized for its softness and
durability, chenille is thick and fuzzy with a pile that
resembles a wooly caterpillar (“chenille” is
French for caterpillar). Chenille is typically woven from
cotton yarns, but can also be made of wool, silk or
rayon. For generations, it has been a popular choice for
rugs and bedspreads.
As the name implies, combed
cotton has been "combed" to remove short, uneven fibers
and debris, resulting in longer, stronger and more
lustrous cotton that is much less likely to pill. Combed
cotton is perfect for weaving and is frequently used in
premium-quality bedding and towels.
A comforter (also called duvet)
is a padded bed covering that drapes over the mattress,
reaching the top of the boxspring. The top and bottom are
quilted together with a fill such as down or other fibers
in between, making the comforter thicker, fluffier and
warmer than a bedspread or coverlet. Most often, a
comforter is used with a bedskirt to decoratively cover
the boxspring and hang to the floor. Our comforters are
made of only premium cotton and natural fabrics and are
filled with premium down or down alternatives, such as
wool, silk, cotton and synthetic fiber fills, for maximum
loft and comfort. All our comforters have loops in the
four corners and all our comforter covers have ties to
secure in place to prevent shifting.
A comforter cover (also
called duvet cover) is used to decorate and protect a
down comforter. It slips over a comforter like a giant
pillowcase and secures with a button, tie or zipper
enclosure at one end. All our comforter covers have ties
to secure in place to prevent shifting.
Why comforter covers?
Comforter covers protect your down comforter
investment. They keep your comforter fresh and
clean, eliminating the need to frequently wash it. That
means your comforter lasts longer.
Comforter covers are easy to wash. They pop into
the washer like a basic sheet.
Comforter covers change the feel of a room without
having to buy a new comforter. They instantly dress
up and transform the look of a comforter. Get several
and create a different mood for each season.
Comforter covers eliminate the need for a top sheet
in hotter weather, making it easier to make your
What makes The Company Store comforter covers
Supersize and oversize. Our supersize comforter
covers are cut 4” wider and 10” longer on a
Queen size compared to a traditional size, and have a
generous 15” drop. This is ideal for deep or
pillow-top mattresses. Our oversize comforter covers
provide a solution for today's extra deep luxury
mattresses. These are 8” longer on Queen and
10” longer on supersize King.
Premium cotton and natural fabrics. We use only
the highest quality natural fabrics, including
long-staple Supima® and Egyptian cottons, which
are prized for their softness, luster and
single-ply thread counts. We offer
up to 800 ultra-fine threads per square inch, all
single-ply unlike many competitors who inflate thread
counts with multiple-ply weaves.
Rich designs and a rainbow of colors for every
Stylish button closure
Cording is a narrow decorative cord sewn
into fabric seams that provides a coordinating or
contrasting edge to pillows and upholstery. Also called
The most famous and widely used of all
natural fibers, cotton is valued for its softness,
breathability and absorbency. Cotton grows in the seed
pod of the cotton plant and is easily spun into yarn. Its
fibers range from ½" to 2¼" long. The longest
staple fibers, including the
varieties, produce the
highest quality cotton fabrics and are available in
bedding and towels at The Company Store. A longer staple
means less cotton fibers are needed in the weave;
therefore, there are less ends to fray in the fabric so
they are less likely to pill. Longer staples are also
generally stronger than other short staple cottons.
A coverlet is a lightweight bed covering
that drapes over the mattress, reaching the top of the
boxspring, making it an unpadded version of a comforter
and a smaller version of a bedspread. Rather than
covering the pillows like a bedspread, a coverlet usually
has coordinating shams. Like a comforter, a coverlet is
frequently used with a bedskirt to decoratively cover the
boxspring and hang to the floor. Unlike a comforter, it
has no fill.
Heavy decorative embroidery, typically
done with wool yarns.
A traditional favorite, damask fabric is
defined by its rich jacquard patterns, remarkable luster
and reversibility. Damask is most often woven of cotton,
silk or linen, and is usually tone-on-tone.
“Damask” derives its name from the fine
patterned fabric produced in Damascus (Syria) centuries
Diamond stitching is a variation
of square stitching in which diamonds are sewn through
both sides of the comforter shell, preventing down or
fill from shifting.
A dobby weave is a decorative weave
that creates distinctive accent borders of small
geometric or floral patterns on towels or an all-over
geometric, stripe or check pattern woven in fabric.
A double-down pillow is pillow
within a pillow in which one goose down chamber is
wrapped around another, then covered in 201-thread count
cotton twill. The outer layer provides a softness you
sink into while the inner baffle provides medium support
for back sleepers. It is made with 500 fill power goose
Down is the light, fluffy, insulating
undercoat clustered beneath the feathers of geese and
ducks which protects them from severe winter
temperatures. Softer, lighter, loftier and warmer than
any other material, down is ideal for insulating and
maintaining an even body temperature in all climates.
Down - Simply The Best
Mother Nature’s warmest, lightest and most
efficient insulator - with superior loft and fill
power. Each down cluster has thousands of tiny
interlocking fibers that radiate from its core, creating
air pockets that trap heat. This unique 3-dimensional
structure provides maximum insulation and loft, trapping
more air for its weight than any synthetic.
Unparalled softness and comfort. Unlike exterior
feathers which have scratchy quills, down clusters
contain only soft, fluffy filaments. And because down is
both compressible and resilient, it easily conforms to
your body, so you sleep more comfortably.
Exceptional breathability and
moisture-wicking. Down has the marvelous ability to
breathe, keeping you cool in summer and warm in winter,
lifting moisture away from the body so you do not
experience the clamminess often associated with
Long-lasting and incredibly resilient. Down holds
up better, lasting up to four times longer than synthetic
fills. Scrunch it. Flatten it. All it takes is a good
shake for it to fluff up and bounce back to form.
Machine washable. Unlike regular feathers which
repel water and are therefore unwashable, down is fully
Comparing down quality:
All down is not the same. Down from geese is
considered to be of a higher quality than that from ducks
because geese are larger and, consequently, the down
clusters are larger and softer and provide greater
insulation. Down from larger geese and those that live in
colder climates tend to offer more insulating power and
better ability to loft. These features are reflected in a
which measures the
volume an ounce of down takes up. The higher the fill
power, the better the insulating ability of the down and
more warmth with much less weight. So, when comparing
down comforters, fill power is a good measure of warmth
and quality. The Company Store offers five types of down
with varying fill powers (see
for more details).
Your choice will depend on the climate, season and your
sleeping preference. Our most luxurious down comes from
select cold climate geese. 700-800
Hungarian White Goose
Down provides the warmest level with the lightest
Down alternative fill is
made of synthetic or natural fibers which mimic the
lofting and warmth properties of down, without allergy
worries. We offer two types of synthetic fills:
clusters, as well as natural fiber fills
like wool, cotton & silk.
Commonly used in bedskirt
measurements, drop refers to the distance from the top of
your boxspring to the floor. The standard drop on a
bedskirt is 14", but the drop may range up to 21".
Puddling occurs when a longer drop (usually over 18") is
used which causes the fabric to bunch at floor level.
A classification of cotton that
is long-staple and has been highly prized for its silky
softness, luster and strength since the days of the
pharaohs. Originally grown in Nile Valley, but, now
harvested in both Egypt and other locations.
What makes Egyptian Cotton?
Long-staple cotton. Egyptian cotton fibers range
from 1½" to 2¼". The extra-long length (about
twice the size of typical cotton fibers) make it
possible to spin the finest of yarns, resulting in
incredible softness and luster without sacrificing
Superior durability. The strength of Egyptian
Cotton fibers make fabrics more solid and more
resistant to stress.
Exceptional absorbency. The ability of Egyptian
Cotton to readily absorb moisture makes it ideal for
towels and gives fabrics deeper, brighter and more
Legendary softness. Not only is Egyptian cotton
famous for its silky-soft hand, it gets softer and
softer with each machine washing.
Perfect growing conditions. Grown only in Egypt,
Egyptian cotton is harvested in the rich soils and
favorable climate of the Nile Delta - a key to its
long, strong, incredibly soft fibers.
Embroidery is the art of decorating
fabric with a needle and thread or yarn. The stitching
can be done by hand or machine.
A Euro sham is a large, square
decorative pillow cover, typically 26”x26”,
that is flanged (straight or ruffled) around the entire
edge. The opening for the pillow is in the back. Euro
pillows offer a great backdrop for a bedding ensemble and
a good cushion for sitting up in bed.
Extra-Deep Fitted Sheets-
Extra-deep fitted sheets
are made to accommodate today’s larger mattresses
(up to 20” thick), such as pillowtop mattresses,
featherbeds and toppers.
Eyelet embroidery is created by
working ornamental stitches around tiny holes on fabric,
producing an elegant lacy effect.
Fashion stitches range from
an open-style ring stitch to an intricate snowflake. The
more detailed the pattern, the less the down will shift.
Originating in Europe,
featherbeds are feather-filled, pillow-like coverings
that fit on top of the mattress and under the fitted
sheet, and provide support for the entire body. The
feathers are typically encased with a tightly woven,
feather-proof fabric shell.
Caring for featherbeds:
Gently shake new featherbeds and air them out for a
few hours to allow the feathers to loft.
Rotate and flip them on a regular basis.
To fluff them, use a tennis racquet or baseball bat
to even out the distribution if shifting occurs.
Featherbeds should be spot cleaned only.
Feathers refer to the actual feathers on
geese and ducks - as opposed to the soft, fluffy clusters
of down found beneath them. Although flatter and less
soft than down, feathers are light, durable and springy,
with quills that provide excellent support. This makes
feathers an essential support element in featherbeds, and
medium and firm pillows.
Fiber is the most basic element in a cloth.
It is composed of any thread-like tissue, natural or
synthetic, that can be spun, woven, felted, knitted or
knotted into a fabric. Cashmere, wool, silk and cotton
are examples of natural fibers, while polyester and nylon
are types of synthetic fibers.
Fill is the material used to stuff bedding
pieces, including comforters, pillows and mattress pads.
Natural fibers such as down and synthetics such as
polyester are examples of fill materials.
Fill power is the measurement used to
explain the quality and insulating value of
Specifically, fill power equals
the total number of cubic inches of empty space that one
ounce of down will fill. For example, one ounce of 800
fill power down fills 800 cubic inches of space. The
higher the fill power, the better the down, meaning the
down will loft more, trap more air, insulate better and
provide greater warmth and comfort. A good quality down
will usually have a fill power of at least 500. Below
that level, the fill may contain a lot of feathers or
small, damaged down clusters.
The Company Store offers five
types of down with varying fill powers. Your choice will
depend on the climate, season and your sleeping
Our most affordable down choice. 500-550 Fill Power
TCS® Down provides soft, light warmth.
Preferred for its large clusters and high loft,
500-550 Fill Power Goose Down provides superior warmth
that's wonderfully lightweight.
A higher-quality goose down with plump and
resilient down clusters. 600-650 Fill Power Goose Down
provides exceptional loft and warmth.
Outstanding white goose down with the largest, most
resilient clusters. 600-650 Fill Power Hungarian White
Goose Down provides maximum warmth with minimal
Our most luxurious down from select cold climate
geese. 700-800 Fill Power Hungarian White Goose Down
provides the warmest level with the lightest
Firm Density/Side Sleeper Pillow-
Firm pillows are
specifically made to relax tension on the neck and
shoulders while sleeping. These pillows are perfect for
those who sleep on their side.
Fitted sheets (also called bottom
sheets) are designed to cover and protect the mattress,
and add a color base to your bedding ensemble. Our fitted
sheets have elastic all the way around as opposed to only
in the corners, to provide a snugger fit and prevent the
sheets from slipping off. We also offer
Extra-Deep Fitted Sheets
today’s larger mattresses.
A flange is a decorative band of straight
fabric that runs around a pillow sham, creating a formal,
Renowned for its cozy softness and
warmth, flannel is a woven cotton or wool fabric with a
napped finish on one or both sides. Flannel undergoes a
unique brushing process that lifts its fibers, creating a
plush texture and tiny pockets that trap air for more
insulating warmth. As a result, flannel is especially
popular for bedding and apparel during the colder months.
Flannel quality is measured in ounces (industry average
is 4.1 oz.), as opposed to thread count. The higher the
ounces, the better the flannel. The Company Store offers
superior 5 oz. and 6-oz. flannel for a softer, warmer,
more luxurious feel, and wonderfully smooth drape.
The flat sheet (also called top sheet)
lies between the fitted sheet and the bed cover, and can
be tucked under the mattress at the sides and bottom. You
sleep under the flat sheet, keeping the bed cover
(comforter, etc.) clean.
Fleece is a soft, thickly napped knitted
or woven fabric that provides exceptional lightweight
warmth. The fabric is vigorously brushed, raising the
fibers to create a soft fuzzy feel, and building air
pockets to provide superior moisture-wicking and
insulation. Fleece can be made of wool, cotton or
is a dense, knitted
anti-pilling fleece made of synthetic microfibers that
are brushed less than a regular fleece, giving it a
velvety soft texture and high capacity for warmth without
Gingham is a casual checked or plaid
fabric, plain-woven of cotton or synthetic fibers.
Gingham checks use two colors (one is usually white),
while gingham plaids use several colors.
Grams per square meter (GSM)-
Grams per square
meter is the standard measurement for thickness of
towels, abbreviated as grams/square meter at The Company
Store. The higher the grams per square meter, the thicker
and more absorbent a towel is. But keep in mind that a
heavyweight towel will take longer to dry. Grams per
square meter is also an important measure of quality, but
its meaning is diminished if the fabric is not of high
quality. We offer an array of towels from 600 grams per
square meter on up, using only premium quality cotton or
bamboo. Choose the one perfect for you...
Heavy weight 650-800 grams per square meter
Thick, absorbent, super-soft - the ultimate in
Medium weight 500-650 grams per square meter
Many competitors offer thin, lightweight, scratchy
towels that fray and shrivel after a few washes.
Don’t settle for less.
Grams Per Square Meter.
Gussets are outer side walls on pillows,
comforters, featherbeds and mattress pads that improve
stability, strengthen seams, and provide additional
support and loft.
Half and Half Pillow-
A half and half is the
perfect reversible pillow for two different densities.
One half is 95/5 blend of feathers and down for firm
support: the other half is TCS® down for gentle
comfort. 201-thread count cotton twill cover.
Hand refers to how a fabric feels to the
touch (e.g., soft, silky or crisp) and its ability to
A hemstitch is a small decorative
stitch that creates an open-weave pattern along the
border or hem. Hemstitching is commonly found on sheets
and pillowcases, and adds a finished look.
Herringbone is a regular, repeated
zigzag pattern, created by reversing the twill weave.
Also called chevron.
Hypoallergenic is used to describe
items (e.g., fabrics and fill) that are designed to
reduce or minimize the possibility of an allergic
response. Hypoallergenic fill is very unlikely to cause
an allergic reaction and may help reduce the presence of
dust mites; it can be either specially treated natural
material like down or feathers, or synthetic material
like polyester. The Company Store’s® down is
meticulously cleaned and undergoes stringent tests to
ensure that dust and other particles are
Jacquard is an elaborate weaving process
that raises and lowers yarns using a special jacquard
loom (named after its creator Joseph Marie Jacquard).
Jacquards come in a variety of patterns such as damasks,
florals and geometrics, and are characterized by their
remarkable intricacy and rich textural dimension. Natural
or synthetic fibers may be used.
Jersey is a plainly knit fabric,
typically made of cotton, which feels as soft and
stretchy as your favorite T-shirt, and gets even softer
with each washing. Naturally breathable and
wrinkle-resistant, jersey knit is especially popular for
sheets and keeps you comfortable year-round.
Our jersey knit bedding... like sleeping in your
favorite tee, only better!
Softer and more substantial than our competitors.
Gets even softer and more comfortable with machine
Carefully knitted, not woven, for exceptional
breathability. Warm in winter, cool in summer
Naturally stretchy and wrinkle-resistant. Goes
right from the dryer to the bed, provides a wonderfully
Knee Wedge- A knee wedge pillow is designed to
ease the strain on your back by elevating and supporting
Knit- Knits are fabrics made from only one set of
yarns, all running in the same direction. Some knits have
their yarns running vertically and some horizontally.
Knit fabrics are held together by looping the yarns
around each other, creating ridges in the resulting
fabric. Common knit fabrics are jersey and fleece.
Lace is a delicate openwork fabric, usually
cotton or silk, with decorative patterns formed by a
network of threads. Timeless and elegant, lace is used as
a trimming for bedding and can be made by hand or
Latex is a natural or synthetic fiber that
is commonly used in premium quality pillows and mattress
pads because it creates support and comfort, and is
antimicrobial and durable, among other marvelous
properties. We use only 100% natural latex, which is
harvested from the tropical rubber tree in a way that is
similar to tapping a maple tree for syrup.
What makes natural latex so special?
Conforms to contours. Instantly responds to your
individual body shape.
Antimicrobial. Inhibits dust mites, mold and
mildew from thriving.
Exceptional durability. Latex can last as long as
15 to 20 years.
The world’s oldest textile,
linen is woven from the fibers of the flax plant. Linen
is stronger and more lustrous than cotton, and has a
crisp hand. Like cotton, it is comfortable, breathable
and highly absorbent, but wrinkles and shrinks easily
unless treated or blended with other fabrics.
Loft is the ability of down or an
insulating fiber to return to its normal position after
being compressed, and is measured by
The higher the fill
power, the more lofty the down, and the warmer the
Matelassé ("mat-le-say") is a
jacquard double-cloth weave that creates a raised
pattern, resulting in a quilted, puckered
multidimensional look. This unique texture becomes richer
with each washing. Matelassé is a centuries-old
weaving technique and many of the world’s finest
examples come from Portugal, where the art has been
perfected. It is typically woven of cotton in a single
color, and is popularly used in coverlets and bedspreads.
A maternity pillow consists of
two pillows connected by a smooth center section that
adjusts. One pillow supports the abdomen while the other
pillow supports the lower back for comfort during every
stage of pregnancy.
Mattress pads protect the mattress,
keep the fitted sheet in place, and add extra cushioning
and support to the bed. They come in a variety of
thicknesses and materials.
Mattress Pad Buying Guide:
Thickness. Thicker pads tend to provide more
cushion and support.
Material. We offer pads in a full range of natural
fibers and the latest synthetics, including
Memory Foam and
Special Properties. We offer pads that are
water-repellent, allergen-free and heated.
Secure Fit. Our mattress pads fit snugly over your
mattress with all around elastic to prevent slipping and
Your Mattress Is An Expensive Investment. Protect
Medium Density/Back Sleeper-
Mattress pads safeguard and extend the life of your
mattress while adding an extra layer of comfort and
support. If your mattress is tired and old, they can
instantly revive it, saving you the cost of a whole new
mattress. We offer a wide selection of mattress
pads... choose the one right for you.
Our medium density
pillows are perfect for back sleepers because they allow
the head and neck to rest at the most comfortable angle.
A breakthrough in sleep technology,
memory foam has high-density, temperature-sensitive
viscoelastic memory cells that conform to the contours of
your body, reducing pressure points and providing
unrivaled customized comfort. Memory foam molds to your
shape by becoming softer in warmer areas where your body
is making the most contact with the surface and remaining
firmer in cooler areas where less body contact is being
made. It is commonly used in mattress pads and pillows.
Mercerizing is a special finishing
process for cotton that enhances its luster, strength,
drape and ability to retain colors.
Originating from purebred Merino sheep,
Merino is the finest of all sheep wools and is prized for
its long, silky-soft fibers, lightweight warmth and
breathability. Merino wool is a popular choice for luxury
Microfiber is an ultra-thin synthetic
fiber (finer than the most delicate silk) that has a
soft, silky sumptuous touch, wonderful drape and
exceptional durability. Microfiber feels virtually
weightless, breathes like fabrics made from natural
fibers and can be woven into dense covers that do not
allow dust mites to escape and bother allergy sufferers.
Microfiber can be made of acrylic, nylon, polyester or
Microfleece is a dense, knitted
anti-pilling fleece made of synthetic microfibers (finer
than silk) that are brushed less than a regular fleece,
giving it a velvety soft texture and high capacity for
warmth without the weight.
A mitered corner is a neatly angled hem
finish that hides raw seams.
Momme measures the weight of silk, much as
thread count is a measure of other fabric like cotton.
The Momme scale ranges from 8 to 16, with higher Momme
designating heavier silk.
Nap is a finishing process which raises the
fibers, enhancing the warmth, softness and style of a
fabric. Nap runs in one direction, creating a sculpted
surface texture and making a fabric look and feel
different when touched or viewed from different
directions. Flannel, velvet and velour are examples of
The first completely synthetic fiber
produced, nylon is noted for its exceptional strength,
resiliency, and wrinkle- and shrink-resistance. It is
also easy to wash and quick to dry. As a result of these
characteristics, nylon is often blended with wool and
other natural fibers to improve their performance.
Oeko-Tex is an exacting
procedure and certification system that tests for over
100 harmful substances, such as formaldehyde, during the
manufacture of products. Items with the Oeko-Tex label
are guaranteed 100% safe for your family as well as the
Certified by independent
third parties, organic cotton is grown under highly
controlled conditions without the use of herbicides,
pesticides and other artificial chemicals, and is
specially harvested to ensure sustainability and minimal
environmental impact. Eco-friendly dyes are often used in
conjunction with organic cotton to create a truly
“green” product. Because organic cotton is
completely natural and free of toxins, it is
allergy-friendly. It is also softer and more durable than
Our organic home collection is healthier for you
and healthier for the environment - the ultimate in
eco-comfort and eco-style
Certified 100% organic cotton. Certified by
internationally recognized boards, organic cotton is
grown in fields that have not been treated with inorganic
pesticides or chemicals for 3 years.
Eco-friendly and allergy-friendly -
pesticide-free. Organically grown cotton is completely
natural and free of pesticides, fertilizers and other
hidden toxins. You can breathe easier and not worry about
allergies or harming the environment.
Environmentally respectful dyes. Our product is
minimally processed without harsh chemicals, and all
dyeing and finishing meet strict Oeko-Tex
A patchwork quilt is a form of
needlework that involves sewing small pieces of cloth
into patterns, called blocks, that are then sewn together
to make a finished quilt top. These blocks are usually
based on repeat patterns built up with different colored
shapes such as squares or triangles.
Commonly used in sheets, percale is a
plain weave, where each yarn alternately crosses over and
under another, creating a stronger, denser, crisper
fabric. Percale resists pilling and gets an even crisper
and cooler hand the more you wash it, making it ideal for
warmer months. It can be made of cotton or a
cotton/polyester blend and has a minimum 180-thread
count. Our percale sheets are woven from pure 200-thread
count cotton up to 400-thread count cotton, which is
combed for extra softness.
Pile is the raised surface of a fabric,
which is produced by upright loops or strands of yarn.
Types of pile include looped (uncut), cut, knotted,
tufted and woven.
Pilling of a fabric occurs when groups of
short or broken fibers on the surface tangle together in
a tiny ball called a pill. Pilling results from
continuous rubbing of the fabric during normal use or
improper laundering. Inferior (short-staple) cotton can
also be a major factor. While pilling cannot be fully
eliminated, it can be minimized by proper handling during
washing. Use a slower agitation and a shorter wash cycle.
And, remove the garment from the dryer as soon as it is
A pillow is a fabric case stuffed with
natural or synthetic fibers which is used for comfort or
decoration. Bed pillows provide support for your head
while you sleep, and come in several different sizes,
fills and firmness levels. Support pillows such as
maternity pillows and knee wedges accommodate special
needs. Accent pillows such as boudoir pillows tie
together colors, patterns and themes in a room. The
Company Store offers a wide selection of high-quality
bed, support and accent pillows.
A pillowcase is a removable case or
covering for a pillow that protects your pillow from body
oils and soiling, and typically coordinates with your
A pillow protector is a plain,
durable, removable case (usually zippered) that encloses
a pillow, and is used underneath a pillowcase or sham. It
guards against dust, dirt and body oils, lengthening the
life of your pillow.
Pima cotton is an extra-long staple
cotton which rivals Egyptian and Supima® cotton in
terms of luxury. It is renowned for its softness, luster,
absorbency and durability. Named for the Pima Indians who
first helped raise it, Pima is a cross between Egyptian
and uplands cotton with fine, silky fibers of 1?" or
longer. It grows in select, warm dry climates in the
southwestern United States, Australia and Peru which are
similar to Egypt’s climate.
pima) is a trademark name that guarantees that a product
is made of 100% American pima cotton and comprises only
the top 3% of all cotton grown in the United States.
Piqué ("pikay") is a crisp
medium-weight fabric, either knit or woven, with raised
dobby designs. It can be made of cotton or synthetic
A plain weave has horizontal and
vertical threads woven in a simple, over and under
criss-cross pattern, with no variations such as twists or
knots. Noted for its strength, it is the most common of
all basic weaves.
A pleat is a fold of fabric that is evenly
spaced and stitched into place, for the purpose of
creating a fuller look and taking in excess fabric. There
are many types of pleats including box, knife and rolled.
Ply (also called pick) refers to the number
of individual yarns used as a strand, and is an important
consideration when buying sheets. Single ply fabric is
woven from one, individual yarn, resulting in a fine,
silky lightweight fabric with a wonderful drape. Two-ply
fabric is made from two yarns that are twisted together
and then woven..Three- and four-ply weaves may also be
used. At the Company Store, we offer only single-ply
sheets. They take a little more time to manufacture, but
the end result is unsurpassed luxury.
Keep a close eye on ply
Don’t be fooled by double, triple and quadruple
Some competitors inflate thread counts by using
multi-ply weaves, making their sheets appear to be of
much higher quality than they really are. They may label
sheets made of 200 four-ply yarns as having an 800-thread
All sheets from The Company Store are single-ply.
That means our 800 thread count sheets are what they say
they are - truly soft, silky and luxurious!
Polyester is synthetic fiber which be
produced in many forms such as fabric and fill. While
polyester fabric is long wearing and easy to care for, it
does not breathe or absorb well, and is not as soft as
cotton. It is also prone to static and pilling. That is
why The Company Store opts for natural fabrics like
cotton, wool and cashmere which are far more comfortable
and luxurious. Polyester fill or
is a lofty hypoallergenic
fiber commonly used to stuff pillows, and line comforters
Polyfill or polyester fill is a lofty
hypoallergenic fiber used to stuff pillows, and line
comforters and quilts. It is not as warm or soft as down,
but premium-quality polyfill with microfibers can be a
nice alternative. The fill power of polyfill is measured
in ounces. The Company Store® carries 2 types of
TCS® Down Free
Originally developed for the
United States Army, Primaloft® is the premier
down-alternative microfiber fill for luxury bedding.
What makes Primaloft® the premier
Primaloft® is a patented ultra-fine polyester
microfiber, 1/10 the width of a human hair that mimics
goose down’s superior lofting qualities.
Primaloft® clusters form millions of tiny air
pockets that trap heat, wick away moisture and insulate
against the cold.
Highest warmth-to-weight ratio of any synthetic
We expertly craft all our Primaloft® items
exclusively in our La Crosse, Wisconsin factory here in
Quilts are bed covers in which a layer of
fill is placed between 2 fabric layers and then stitched
into a specific pattern or design to hold the layers in
place. Quilts are often works of art, featuring
beautiful, intricate designs. They are usually smaller
than a comforter and typically used with a bedskirt and
shams. Because of their light weight, quilts make ideal
bed coverings in the summer months.
A new generation of heirlooms
We’ve added a modern twist to the art of
quilting Drenched in today’s vibrant colors, our
quilt collection takes on a refreshingly modern feel
while maintaining an air of vintage aspiration with
careful workmanship and artistry.
Quilting is the process of stitching the
three layers of a quilt together. In addition to securing
the layers, it adds beauty to the design and traps air
within the quilted sections. The process of quilting uses
a needle and thread. The quilter's hand or sewing machine
passes the needle and thread through all layers and then
brings the needle back up. The process is repeated across
the entire piece where quilting is wanted. Straight or
running stitches are commonly used and these can be
purely functional or decorative.
Rayon- Rayon is a semi-synthetic fiber made of
regenerated cellulose. It is noted for its luster, drape
ability and high absorbency, although it ages poorly and
tends to pill.
Reading Wedge- A reading wedge pillow is shaped to
provide comfort while you read in bed, offering firm, yet
gentle support for back, neck and shoulders.
Ribbed- Ribs are raised lines or cording woven or
knitted into fabric which add texture and strength.
Ring Spun Cotton- Ring-spun cotton is created by
twisting and winding yarns simultaneously and
continuously, enhancing the softness, smoothness and
durability of the fabric.
Ruffle- A ruffle is a decorative trimming made by
gathering a strip of fabric along one edge or cutting
that fabric in a curve so it creates a delicate rippling
effect. Ruffles add a touch of elegance and romance to
Typically made of cotton, sateen is prized
for its soft, silky touch and subtle sheen. It is made
using a sateen weave, in which one vertical thread is
woven for every four or more horizontal threads. This
weaving method leaves more yarn exposed on the face of
the fabric than other basic weaves, resulting in a
softer, silkier, more lustrous finish.
Sateen is not satin... it’s much better than
Sateen is typically made of naturally soft,
breathable 100% cotton, and is woven in such a way to
give it the luxurious look and feel of silk. It is not
thin like satin. It is not slippery like satin It is not
glossy like satin. It is not static-prone like satin. It
is not made of polyester and synthetics like satin.
It is simply better!
Satin is a smooth, shiny fabric that was
first made from silk, but is now mostly made with
lower-quality synthetics such as polyester, nylon,
acetate and rayon. Consequently, The Company Store offers
sateen and not satin fabrics.
Shams are decorative pillow covers, usually
flanged or ruffled, designed to hide bed pillows and
coordinate with your comforter or bed covering.
Typically, two pillows with regular pillowcases are laid
out first and topped with two decorative pillows wearing
shams for an elegant appearance. Whereas regular
pillowcases have an opening at the end used to slide the
pillow inside, a sham features an overlapped opening in
the middle that the pillow fits inside. This provides a
snug fit and makes it difficult to tell where the opening
of the sham is. Shams come in four sizes:
Standard: 20x26'' (use standard or queen bed
pillow) Queen: 20x30'' (use queen bed pillow) King:
20x36'' (use king bed pillow) Euro: 26x26'' (use square
Euro or reading pillow) Decorative Shams (various sizes)
Shearing is the process used to cut the
raised nap of fabric to a uniform height to enhance
appearance and minimize pilling. It may also be used to
create stripes and other patterns by varying surface
Sheer describes any fine, lightweight,
transparent fabric such as voile or batiste. Sheer fabric
creates a cool, breezy look.
Bed sheets consist of a
that covers and
protects a mattress and
that lies between the bed
cover and fitted sheet.
, fiber quality,
, and type of finish (i.e.,
) are all
important considerations when buying sheets.
The thinnest and strongest of all natural
fibers, silk has been synonymous with luxury since
ancient times, with a luster and softness all its own.
Silk is also prized for its lightweight warmth, high
absorbency and wonderfully smooth drape. It is produced
in filament form by the silkworm in the construction of
its cocoon. All silk comes from Asia, including China,
where it was first discovered. The yarn for silk is so
fine that it cannot be measured in thread count, Instead,
silk is measured by weight on a scale that is only used
for silk, called
weight. The Momme scale ranges
from 8 to 16.
The Legendary Luxury Of Silk
Strongest of all natural fibers. Don’t let
its delicate appearance fool you. Silk is so strong that
a steel filament of the same diameter as silk will break
before a filament of silk.
Highly absorbent. Silk can absorb up to 30% of its
weight in moisture without feeling damp. It will absorb
perspiration while letting your skin breathe.
All-climate. Silk’s natural
temperature-regulating properties give it the paradoxical
ability to cool and warm simultaneously, making it
comfortable in winter and summer.
Wonderfully smooth drape.
Hypoallergenic. Because of its natural protein
structure, silk is the most hypoallergenic of all
The queen of all fabrics, silk has been synonymous
with luxury since ancient times, with a luster and
softness all its own. Once reserved for royalty, today
the wonders of silk are yours at The Company Store.
Square stitching features squares
sewn into the shell of a comforter. Many square-stitched
comforters have a sewn-through construction, meaning that
the square is sewn through both sides of the shell,
holding the down or fill in place within each individual
square to ensure even distribution. The larger the
squares, the more the down will be able to loft,
providing warmer comfort.
Staple refers to the length and fineness
of a fiber, and is an important characteristic of cotton
quality. Longer staple cotton such as Egyptian and
Supima® is typically superior to shorter staple
America’s very best cotton. Only the top 3% of all
cotton grown in the United States earns the label of
Supima® or superior pima. It grows only in select
areas of the Far West and Southwest, where the cotton can
benefit from a long growing season in a hot, dry climate.
The name "Supima" is a licensed trademark owned by the
Supima Association of America, which strictly controls
the requirements of Supima®. All Supima® must
be 100% American-grown
and have a fiber length of
1?'' or more. Its fineness and long-staple nature make it
a superior-grade cotton that rivals Egyptian cotton in
luxury. Supima® is prized for its incredible
softness, durability, and ability to absorb moisture and
retain color. We offer an array of Supima® cotton
bedding... choose the ensemble perfect for you.
America’s very best cotton
Supremely long, silky fibers
Only the top 3% of all cotton grown in the United
States earns the privileged name of Supima® or
A support pillow is an item that
is used to provide additional reinforcement for a section
of the body. It is commonly used to assist with the pain
of sore muscles or after an injury. Maternity and knee
wedges are examples of support pillows.
Synthetic fibers and synthetic
fabrics consist of bulk fibers, yarns, woven cloth or
other textile products which are manufactured from
polymer-based chemicals rather than natural materials.
Polyester and nylon are examples of synthetics.
TCS® Down Free™-
Made exclusively by
The Company Store, TCS® Down Free™ is a
blowable 100% polyester fill with pea-size clusters
modeled after the 3-dimensional structure of down, for
excellent loft and insulation. TCS® Down Free™
is non-allergenic and machine washable.
Terry is a woven or knitted fabric, usually
cotton, with a loop pile on one or both sides. Terry is
valued for its cushiony softness and absorbency, and is
commonly used on towels and robes. The longer the loops,
the softer and more absorbent it tends to be.
Thread count is the number of
horizontal and vertical threads per square inch of
fabric, and is an important factor when buying sheets.
Generally, the higher the thread count, the tighter the
weave of a sheet, and the smoother, softer and more
durable a sheet gets. However, thread count is only part
of the story. Ply plays a key part, as does the quality
and thickness of the threads themselves. Some competitors
inflate thread counts by using multi-ply weaves, making
their sheets appear to be better than they really are.
They may label sheets made of 200 four-ply yarns as
having an 800-thread count. All sheets from The Company
Store are single-ply and woven of quality fabrics. That
means our 800-thread count sheets are what they say they
are - truly soft, silky and luxurious. We offer
everything from crisp 200 thread-count combed cotton
percale to super-soft 800-thread count Egyptian cotton
for the ultimate in luxury. Choose the one perfect for
Don’t be fooled by the fuzzy math of
When we say 800-thread count, you can count on it.
While many competitors inflate thread counts with
multi-ply weaves, we use only quality single-ply fabrics.
So an 800-thread count is a truly luxurious 800-thread
count, not 200 four-ply yarns that are incorrectly
labeled as an 800-thread count.
A throw is a small blanket (typically 50" x
60") that is meant for individual use (as opposed to
couples). Throws are great for adding extra layers to a
bed or for cuddling up on the sofa on a cold day. Tossed
on a bed or sofa, they can make a decorative statement,
tying together colors and patterns used in bedding,
pillows and furnishings.
Ticking is a tightly woven twill or
sateen fabric, usually cotton or linen, which is used for
mattresses and pillow coverings. It is valued for its
exceptional strength and ability to prevent down or
feathers from escaping.
Originating in France in the 1800s, toile
(“twäl”) fabric features an elaborate
pastoral pattern, typically in a single color such as
blue or red, on a white or off-white background.
Trapunto is a special quilting technique
which produces a pronounced, raised design. It is done by
stuffing or filling an area, then quilting it, creating a
raised surface that gives shape and dimension to motifs.
In mattresses, tufting is
achieved by threading through layers of fabric and
securing the ends of the thread with a knot or button.
With a distinctive dimpled look, tufting puts the
mattress under tension, providing a firmer sleep surface
and preventing fill from dislodging or shifting.
Tufting is a method of rug-making in
which clusters of yarn fibers are drawn through a woven
background, creating a raised pile. Tufted rugs are
valued for their thick, cushiony feel and durability, and
can be made of a variety of different fabrics. They can
be hand-tufted or machine-tufted, and have a looped or
Grown exclusively in Turkey,
Turkish cotton is a premium extra-long staple cotton,
which provides a high level of comfort, absorbency and
durability, making it ideal for towels and robes. It
becomes softer, fluffier, and more absorbent with
Legendary for their softness,
absorbency and durability, Turkish towels (and robes)
have been recognized as the world’s best for
centuries. A center for towel-making since ancient times,
Turkey became the gold standard for towels in the 15th
century, when artisans from the small village of Babadag
began adapting their expert rug weaving techniques to
towels by adding loops to absorb water much faster.
Previously, all towels in the world were flat woven.
Today, Turkish towel-makers continue to set the bar for
luxury, using superior weaving processes and superior
A twill weave is characterized by diagonal
ridges, which may vary in angle from a low slope to a
very steep slope. Twill is made by passing a horizontal
thread (weft) over one or more vertical threads (warp)
and then under two or more vertical threads and so on,
with a "step" or offset between rows to create the
diagonal pattern. Twill is more closely woven, heavier
and stronger than weaves of comparable fiber and yarn
size, and can be produced in a number of elaborate
variations including herringbone, hounds tooth, gabardine
and denim. Frequently made of cotton, twill is valued in
bedding for its versatility, durability and crisp
Velour- Luxurious to the touch, velour is a thick,
plush napped fabric similar to velvet, only the nap is
shorter and typically knitted. It is often made of
Velour Towels- Typically made of cotton, velour
towels are terry towels in which the loops have been
sheared to provide a softer velvety texture and richer
designs. Towels often reverse from terry loops to terry
velour, giving you the best of absorbency and softness.
Velvet- Velvet is a luxurious fabric which has
been prized for thousands of years for its rich luster
and soft smooth hand. Its dense woven cut pile stands up
very straight and can be made from a variety of fibers,
including silk, rayon, acetate and cotton. Each type of
fiber produces a slightly different type of velvet
fabric. Silk velvet is the most elegant type, with a soft
drape and shimmering surface. Synthetic velvets made from
rayon and acetate mimic the shimmer of silk velvet, but
are generally heavier and do not drape as well. Cotton
velvet, often referred to as velveteen, is the sturdiest
and most durable type of velvet. The surface of cotton
velvet has more of a soft sheen and less of the shimmer
of silk or synthetic velvet.
Velvet Flannel- Velvet flannel is flannel that is
gently napped, then sheared to create a velvety-soft hand
which resists pilling even after repeated washings.
Voile- Voile is a lightweight, plainly woven sheer
fabric, usually made of cotton or cotton blends. Voile is
often layered or laid over a second fabric. It drapes
smoothly and brings a soft, breezy feel to a room.
Warp refers to the vertical yarns in all
woven fabrics that run perpendicular to weft yarn.
Weaving is the textile art in which two
distinct sets of yarns or threads - one vertical set
(warp) and one horizontal set (weft) - are interlaced
with each other to form a fabric or cloth. The three
basic weaves are
, but there are also many
Weft refers to the horizontal yarns in all
woven fabrics that run perpendicular to warp yarn.
Wicking refers to the ability of a fabric
to move moisture away from the skin to the surface of a
fabric where it can evaporate.
Wool is a fiber or fabric made from the
fleece of sheep or lamb, and can also apply to all animal
hair fibers, including those of the
or Angora goat. Wool from
sheep is the most common, and
from a specific breed
yields the finest and softest sheep wool of all. Since
ancient times, wool has been renowned for its luxurious
softness, warmth, resiliency and durability, but perhaps
its most distinct advantages are breathability and
stain-resistance. Wool’s crimped fibers form
millions of tiny pockets which trap air and wick away
moisture, keeping you warm in winter and cool in summer.
Those same fibers are covered by a thin membrane which
acts as a stain repellent and prevents water from readily
penetrating the surface of the wool fiber. Today wool is
also valued because it is all-natural, renewable and
environmentally-friendly. All these characteristics make
it an ideal choice for blankets, mattress pads and rugs.
Superior warmth and breathability. Wool’s
crimped fibers form millions of tiny pockets which trap
air and wick away moisture, keeping you warm in winter
and cool in summer.
Stain-resistant. A thin membrane covers each wool
fiber, preventing water from easily penetrating the
Durable. Wool ages gracefully, retaining its
softness and vibrancy for years.
Resilient. Wool bounces back into its fluffy-soft
shape quickly after being compressed.
All-natural and environmentally-friendly.
Naturally deters dust mites.
Wrinkle-free sheets have a
special finish which makes them resistant to wrinkles.
That means sheets come crisp and smooth right out of the
dryer with no need for ironing. Wrinkle-free sheets are
rated on a smoothness scale from 1 (most wrinkles) to 5
(fewest wrinkles) using the American Association of
Textile Chemists and Colorists (AATCC) 124 test for
post-wash appearance. Our wrinkle-free sheets have 75%
fewer wrinkles than our competitors, with a smoothness
rating of 3.5, compared with 2.0 for many other brands.
They are guaranteed to stay that way for 50 washings.
75% fewer wrinkles than our competitors. Our sheets
have a smoothness rating of 3.5*, compared with 2.0 for
many other brands. You’ll instantly notice the
Our wrinkle-free sheetsare silky-smooth straight
from the dryer
*using the AATCC 124 test for post-wash appearance:
1 (most wrinkling) to 5 (least wrinkling)
Yarn- Yarn is a long, continuous strand of textile
fibers created when a cluster of individual fibers are
twisted together. Yarn is used to create fabrics, either
by knitting or weaving.
Yarn-Dyed- Yarn dyeing is a process by which yarns
are dyed before they are woven or knitted into fabrics,
usually to produce stripes, plaids or checks. Yarn-dyed
fabrics are typically more vibrant and hold their color
better after repeated washings.