Enjoy the world’s most luxurious alternative to down with the PrimaLoft® bedding collection. PrimaLoft® provides the same comfort, loft and insulating qualities of down in a completely hypoallergenic microfiber that ensures sniffle-free sleep, year-round. With a single touch, you’ll feel the premium quality and exceptional value in our collection of PrimaLoft® comforters, pillows and more.

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Crafted with care in LaCrosse, Wisconsin, the LaCrosse Comforter is our best-selling comforter -- and it's available in PrimaLoft's patented synthetic microfiber. It provides allergy relief for those sensitive to down, while maintaining the same comforting qualities found in down bedding. Several weight options are available to meet your preferred sleeping needs night after night.

The PrimaLoft Deluxe Pillow is the pillow you’ve been dreaming about. Double-stitched and made with the same microfiber found throughout the PrimaLoft bedding collection, this deluxe pillow provides soft and smooth comfort every night. Whether you’re a back, stomach or side sleeper, it will provide a restful night’s sleep.

Within our PrimaLoft bedding collection you’ll find The Company Store’s Black Label PrimaLoft Comforters and Black Label PrimaLoft Pillows. Providing ultimate luxury, this down alternative is purely anti-microbial. The Black Label PrimaLoft hypoallergenic pillows and comforters protect from dust mites, dander odors, bacteria and mold. Supremely soft, both products feature 300 thread-count cotton shells with satin piping.

Preserve the life of your mattress and add an extra layer of comfort to your bed with a PrimaLoft Deluxe Reversible Mattress Topper. With two sides of usable comfort, our deluxe mattress pad lasts twice as long, providing you with additional coziness and an extra layer of protection from allergy irritants every night.