Pillow Guide

About The Company Store® Pillows


The Company Store® is your down authority. We've been creating the highest quality down and other bedding essentials in our own La Crosse, Wisconsin factory since 1911. Because we own our manufacturing facility, we're able to inspect all raw materials before they're approved for use, giving us an extra level of quality control. And because we cut out the middle man, you save money with our low factory-direct prices.

Just as important as the type of comforter you choose is the pillow that supports your head, all night long. There are three major decisions to consider when choosing a pillow:

  • The type of fill: down/feather blends, the finest goose down, or hypoallergenic options such as Primaloft®
  • Five levels of quality: Better, Best, Supreme, Ultimate, and Royal
  • Firmness: soft, medium or firm — choose based on whether you're a back sleeper, a side sleeper or a stomach sleeper

Click the links to the left for more details and help choosing the right pillow for you.